Job Summary
We are in search of a dynamic and outcome-focused Growth & Digital Marketing Lead to drive revenue expansion and expedite customer acquisition for a rapidly expanding retail brand.
The successful applicant will craft and implement high-impact digital marketing strategies, refine conversion funnels to maximize efficiency, and deliver measurable returns on marketing spend.
Oversee a diverse range of critical duties encompassing strategic planning, team leadership, and operational execution to drive organizational success. Develop and implement comprehensive policies, procedures, and performance metrics to ensure alignment with company objectives and regulatory standards. Collaborate with cross-functional departments to streamline workflows, optimize resource allocation, and enhance productivity while maintaining high standards of quality and accountability. Monitor key performance indicators, analyze trends, and present data-driven insights to senior management to inform decision-making and continuous improvement initiatives. Provide mentorship and guidance to team members, fostering a culture of innovation, collaboration, and professional growth. Ensure compliance with industry regulations, internal policies, and ethical guidelines while mitigating risks and resolving operational challenges effectively.
Develop, implement, and refine paid advertising campaigns across digital platforms such as Meta and TikTok.
Monitor campaign performance rigorously to enhance return on ad spend by conducting ongoing tests and implementing strategic optimizations.
Design and oversee the implementation of robust tracking systems, pixels, conversion APIs, and structured event reporting frameworks to ensure accurate data collection and performance measurement.
Craft and oversee content calendars in accordance with strategic business goals.
Work alongside content creators, influencers, and affiliate partners to enhance brand visibility and boost conversion rates.
Evaluate website performance metrics, user engagement patterns, and sales funnel effectiveness to pinpoint areas where conversion rates can be enhanced.
Develop and present regular performance reports along with strategic recommendations.
Candidates must meet the following qualifications to be considered for this role: a proven track record in [relevant field], strong analytical and problem-solving abilities, and excellent communication skills—both written and verbal. Proficiency in [specific tools or software] is essential, along with the capacity to work effectively in a collaborative environment. Prior experience in [specific industry or function] is preferred, as is the ability to manage multiple priorities under tight deadlines. Additionally, a degree in [relevant field] or a related discipline is required, and any relevant certifications will be viewed favorably. Familiarity with [specific processes or methodologies] is a must, and the ideal candidate will demonstrate adaptability in a fast-paced setting.
A minimum of a bachelor’s degree in Marketing, Business Administration, Communications, or an equivalent discipline is required.
Experienced candidates should possess 2 to 4 years of hands-on involvement in performance marketing, growth marketing, or e-commerce environments.
Requires advanced expertise in Meta Ads Manager, Google Analytics, and various e-commerce platforms.
Proven expertise in utilizing campaign tracking and reporting tools is required.
Proven expertise in analytical thinking, clear communication, and effective project management.
Proficient video editing capabilities and compelling copywriting expertise are highly beneficial.
Interested candidates meeting the required qualifications are encouraged to submit their curriculum vitae to hr@khenpro.com, ensuring the email’s subject line includes both the job title and location.
Qualifications
BA/BSc/HND
Experience Required
2 - 4 years
