About the job
To spearhead commercial initiatives for Specialized Nutrition within the designated geographical territory, ensuring alignment with brand equity and endorsement goals across trade, medical, and institutional stakeholders while driving incremental growth in the market share of infant products.
Engage with medical channels and execute associated activities to foster meaningful interactions and enhance visibility within the healthcare community.
Develop and implement strategic visit plans targeting healthcare professionals and medical channels to secure their commitment and foster advocacy, ultimately resulting in recommendations and the acquisition of new users.
Facilitate strategic interactions with healthcare professionals through both group meetings and individual engagements, aiming to achieve brand awareness and/or nutrition education objectives.
Overseeing pivotal healthcare facility accounts, this role entails navigating intricate recommendation processes and fostering collaborative partnerships to fulfill high-value requests efficiently.
Gather and evaluate pertinent market data to monitor the effectiveness of medical operations and facilitate informed decision-making.
Salesforce Effectiveness and Data Management involves optimizing the utilization of Salesforce to enhance operational efficiency and ensure data integrity across the organization. Key responsibilities include maintaining up-to-date records, generating insightful reports, and leveraging data analytics to support strategic decision-making. Candidates must possess proficiency in Salesforce administration and configuration, along with a strong understanding of data governance principles. Experience in data migration, integration, and compliance with regulatory standards is essential. Additionally, the role requires collaboration with cross-functional teams to align Salesforce capabilities with business objectives and drive continuous improvement in sales and customer service processes.
Ensures accurate medical customer segmentation, profiling, and targeting (PST) to enhance the productivity of field operations.
The role involves meticulously recording easily accessible and pertinent details, along with call conversations, within the CRM system to enhance operational efficiency and provide valuable insights for future medical customer engagement.
Gather, monitor, and present territory insights, market trends, competitive intelligence, and forecasts within the CRM platform, specifically in connection with medical operations.
The execution of Consumer Marketing Plans involves developing and deploying comprehensive strategies aimed at driving consumer engagement and achieving marketing objectives. This includes meticulous planning, coordination of cross-functional teams, and leveraging market research to inform decisions. Responsibilities encompass budget management, performance tracking, and optimization of campaigns to ensure maximum ROI. Proficiency in data analysis, consumer behavior insights, and creative execution is essential.
Assist in establishing and measuring key performance indicators for brand-focused campaigns and school activations to ensure alignment with strategic objectives.
Track and evaluate community engagement and satisfaction levels in nutrition outreach initiatives to ensure effective program implementation and continuous improvement.
Providing pivotal support and accountability to achieve key business objectives through assigned projects and initiatives is a core responsibility of this role.
Collaborate with the CDSM to ensure seamless operational alignment.
Deliver comprehensive training sessions to address knowledge deficiencies and code-related gaps for the secondary sales team.
Leverage relationships with hospital-affiliated retail outlet owners and aisle attendants to gather and analyze insights on our SN product line—including competitive intelligence—aiming to collect, document, and report market intelligence effectively. Conduct timely follow-ups and coordinate with the sales team to guarantee consistent product availability across all designated locations.
Coordination and communication of formally approved hospital product order requests are essential duties. This role involves managing and facilitating the exchange of written documentation pertaining to product orders validated by the institution.
Qualifications
BA/BSc/HND
