About the job
We seek a highly proficient and outcome-focused Digital Marketing & Lead Generation Specialist with deep proficiency in Meta Ads and Google Ads to enhance our team. The successful applicant will oversee the development, administration, and refinement of high-performing advertising campaigns designed to secure premium leads, boost conversion rates, and propel organizational expansion.
Oversee a diverse array of tasks encompassing strategic planning, operational execution, and team leadership to ensure organizational objectives are met efficiently. Collaborate with cross-functional departments to align initiatives, streamline processes, and foster innovation while maintaining high standards of performance. Monitor key performance indicators, evaluate progress, and implement corrective actions as needed to drive continuous improvement. Serve as a primary liaison between senior management and staff, facilitating clear communication and ensuring alignment with company policies and goals. Mentor and develop team members through coaching, training, and performance reviews to cultivate a high-performing and motivated workforce.
Devise and implement strategic initiatives for lead generation utilizing Meta (including Facebook and Instagram) Ads alongside Google Ads platforms.
Develop, oversee, and refine paid advertising initiatives to enhance return on investment while minimizing cost per lead acquisition.
Perform comprehensive audience research to identify key demographics and behaviors, then apply precise targeting strategies to engage the intended audience segments. Subsequently, execute retargeting initiatives to re-engage users who have previously interacted with your brand, while simultaneously tracking and analyzing conversion metrics to measure campaign effectiveness and optimize future performance.
Craft innovative ad creatives, landing pages, and sales funnels, then rigorously evaluate their performance to drive enhancements.
Our primary responsibility involves overseeing campaign performance, conducting thorough data analysis, and producing insightful reports that drive actionable strategies.
Develop and execute SEO and content strategies aimed at enhancing organic lead generation initiatives.
Establish and oversee the configuration and administration of Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking systems.
Conduct A/B testing on advertisements, messaging, and landing pages to enhance overall campaign performance and deliver measurable improvements.
To remain current on evolving digital marketing trends, advertising regulations, and platform modifications, diligent research and continuous learning are essential.
We are seeking a highly motivated and detail-oriented professional to join our team. The ideal candidate must possess a minimum of five years of experience in a related field, along with strong analytical, communication, and organizational skills. Proficiency in industry-specific software and tools is required, as is the ability to work independently and collaboratively in a fast-paced environment. A bachelor’s degree in a relevant discipline is mandatory, and advanced certifications are a plus. Candidates should demonstrate a proven track record of delivering high-quality results while adhering to deadlines and project goals.
Experienced in driving lead generation and optimizing performance marketing strategies.
Demonstrates exceptional expertise in utilizing Meta Ads Manager and Google Ads platforms with precision and effectiveness.
Skilled in developing and cultivating premium leads spanning multiple sectors through strategic outreach and engagement initiatives.
Proficient in conversion optimization strategies and the design and implementation of effective sales funnels.
Proficient in search engine optimization (SEO), email marketing strategies, and retargeting methodologies.
Proficient in utilizing analytics and tracking platforms, including Google Analytics and Tag Manager, to gather and interpret data effectively.
Analytical prowess, exceptional communication abilities, and adept problem-solving capabilities are essential.
Interested applicants are encouraged to submit their CV to best@sujimotonig.com, ensuring the job title is specified in the email subject line.
Qualifications
BA/BSc/HND
