About the job
Responsible for executing integrated commercial strategies within the designated geographical territory for Specialized Nutrition, focusing on enhancing brand equity and securing endorsements from trade clients, medical professionals, and relevant institutions, while simultaneously driving growth in the market share of infant-related products.
The role involves cultivating and managing active participation on the medical channel, including organizing and overseeing engagement initiatives and activities designed to enhance audience interaction and satisfaction. This encompasses planning, executing, and evaluating programs aimed at fostering a dynamic and responsive community within the medical field. Responsibilities include coordinating with cross-functional teams to ensure alignment with broader organizational goals, as well as monitoring performance metrics to assess the effectiveness of engagement strategies. Strong communication and project management skills are essential to facilitate seamless collaboration and drive impactful outcomes.
Implement targeted visit schedules to engage healthcare professionals and medical channels, fostering commitment and cultivating advocacy that ultimately drives recommendations and attracts new users.
Lead HCPs in both individual consultations and group discussions, aligning engagements with specific brand strategies and/or nutrition education goals.
We oversee critical business accounts within the healthcare sector, ensuring a streamlined recommendation process and fostering partnership-driven strategies to fulfill requests for high-value accounts.
Gather and evaluate comprehensive market data to assess the performance of medical operations and facilitate informed decision-making.
Salesforce Effectiveness and Data Management encompasses optimizing the utilization of Salesforce platforms while ensuring the integrity, security, and strategic application of data. This role involves monitoring system performance, implementing data governance policies, and leveraging analytics to enhance decision-making processes. Candidates should possess expertise in Salesforce administration, data management best practices, and proficiency in analytical tools. Responsibilities include maintaining data quality, troubleshooting system issues, and collaborating with cross-functional teams to align Salesforce capabilities with business objectives.
Ensures accurate segmentation, profiling, and targeting of medical customers to enhance the productivity of field operations.
Capturing and documenting accessible, pertinent information and call interactions within the CRM platform to enhance operational efficiency and facilitate future references in medical customer engagement.
Gather, document, and present territory insights, forecasts, market trends, and competitive intelligence within the CRM platform as they pertain to medical operations.
Develop and execute comprehensive consumer marketing strategies, ensuring alignment with organizational objectives and market demands. This role involves creating detailed marketing plans, identifying target audiences, and coordinating various promotional activities to drive consumer engagement and brand awareness. Strong analytical skills are required to assess market trends, measure campaign effectiveness, and optimize marketing spend for maximum return on investment. Additionally, the position demands proficiency in digital marketing tools, data analysis, and cross-functional collaboration to deliver impactful consumer-focused initiatives.
Support the monitoring of brand-focused campaign performance and school activation outcomes to ensure alignment with established objectives and metrics.
Oversee and assess the ongoing developments in community engagement and satisfaction levels during nutrition outreach initiatives.
Provide essential accountability and support in the execution of key business initiatives and projects, ensuring alignment with organizational objectives.
Collaborate operationally with the Content Delivery and Service Management (CDSM) team to ensure seamless integration and alignment of processes, fostering efficient delivery of services and adherence to established protocols.
Provide instruction and education to the secondary Salesforce team regarding SN knowledge and any identified code deficiencies.
Engage with proprietors of trade outlets and aisle attendants located near hospitals to gather comprehensive insights on our SN product, as well as competitive offerings, to collect and track relevant market intelligence. Follow up consistently and collaborate closely with the sales team to guarantee consistent product availability.
The task involves managing and facilitating the transmission of authorized hospital product order requests, ensuring clear and effective written communication throughout the process.
Qualifications
BA/BSc/HND
