Job Summary
A seasoned real estate digital marketing specialist enhances property sales and brand recognition by executing targeted online initiatives. Tasked with optimizing SEO, managing paid advertising efforts, and cultivating social media engagement, they focus on generating premium leads.
Responsibilities encompass overseeing ad budget management, developing virtual property tours, executing email marketing initiatives, and evaluating campaign return on investment.
Overseeing primary duties constitutes a key aspect of this role, encompassing a range of critical tasks and obligations essential to operational success. The position demands meticulous attention to detail, ensuring all processes are executed with precision and in strict adherence to established protocols. Additionally, the role requires proactive problem-solving, adaptability in dynamic environments, and the capacity to manage multiple priorities without compromising quality. Strong organizational skills are imperative, as the role involves coordinating efforts across teams, maintaining clear communication channels, and driving initiatives forward to meet strategic objectives.
Develop and refine marketing funnels to effectively convert online prospects into property buyers, investors, or tenants, driving lead generation efforts.
Campaign Management: Develop and oversee Pay-Per-Click (PPC) and Social Media (Meta/Instagram) advertising initiatives tailored to specific property listings and housing developments.
Craft visually compelling content such as property walkthrough videos, neighborhood guides, and email newsletters to captivate audiences and enhance engagement.
Enhance the agency’s local search visibility to secure top rankings in search engine results for real estate-related queries, thereby driving targeted traffic and increasing lead generation from local markets.
Monitor KPIs, including website traffic, cost-per-lead (CPL), and conversion rates, to continually refine and enhance marketing expenditure efficiency.
Qualified candidates are encouraged to submit their CVs to anthonia.chime@vertexrealties.com, ensuring the job title is clearly stated in the email subject line.
Qualifications
BA/BSc/HND
