Craft and implement a comprehensive, results-driven marketing strategy that aligns with established annual revenue objectives.
Elevate the brand’s positioning as a premier, certified 3S (Sales, Service, and Spare Parts) dealership group, emphasizing exclusivity and authorized dealership status.
Oversee the planning, execution, and management of all ATL, BTL, and experiential marketing campaigns.
We are responsible for managing the production of a diverse range of marketing materials, including online campaigns, reels, radio advertisements, outdoor signage, social media content, and digital assets. Additionally, we ensure the consistent and impactful branding of our showrooms to reinforce brand identity across all touchpoints.
Guide all new vehicle introductions while crafting pricing communication strategies in partnership with the Sales team and liaise with OEM partners to ensure alignment on brand assets and guidelines.
Enhance the consistency of showroom branding and customer journey experiences nationwide by aligning with dealership marketing strategies, ensuring uniformity across all locations.
To enhance service retention rates, actively promote authentic spare parts, and develop targeted service campaigns, such as maintenance packages and warranty extensions.
Develop and implement CRM strategies in alignment with Sales objectives, enhance lead response efficiency, and establish robust conversion tracking mechanisms. Additionally, manage customer lifecycle communications and leverage data analytics to optimize budget allocation decisions.
Design interactive dashboards to generate weekly performance reports, ensuring data accuracy and visual clarity for stakeholders.
Efficiently oversee the allocation and utilization of the annual marketing budget to maximize return on investment and align expenditures with strategic objectives.
Assess and oversee agencies, production firms, and media collaborators to ensure alignment with organizational objectives and performance standards.
Develop and guide a top-tier marketing team to achieve exceptional results.
Champion a culture of accountability and excellence in performance.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
5 - 12 years
