Formulate and implement a comprehensive annual marketing strategy meticulously aligned with predefined revenue objectives.
Establish the brand as a distinguished, certified 3S (Sales, Service, Spare Parts) dealership group to drive its premium positioning.
Oversee comprehensive ATL (above-the-line), BTL (below-the-line), and experiential marketing initiatives, ensuring alignment with brand objectives and campaign goals.
Responsibilities include managing the development and execution of Online campaigns, Reels, Radio, Outdoor, Social, and Digital content, as well as overseeing Showroom branding initiatives.
You will oversee all vehicle launches, establish and implement pricing communication strategies in partnership with Sales, and liaise with OEM partners to align on brand assets and guidelines.
Support nationwide dealership marketing initiatives by implementing standardized branding and enhancing the customer journey experience across all showrooms.
Enhance service retention rates while advocating for the use of authentic spare parts, and develop strategic service initiatives such as maintenance packages and warranty extension programs.
Develop and execute a comprehensive CRM strategy that aligns with Sales objectives, enhance lead response efficiency, optimize conversion tracking processes, and streamline customer lifecycle communication. Utilize data analytics to guide strategic budget allocation decisions and ensure continuous improvement.
Develop interactive dashboards to provide weekly performance insights and facilitate data-driven decision-making.
Efficiently oversee the annual marketing budget to ensure optimal allocation of resources and maximize return on investment.
Assess and oversee partnerships with agencies, production firms, and media collaborators to ensure alignment with strategic objectives and operational standards.
Construct and guide a top-tier marketing team, fostering an environment of excellence and continuous growth.
Establish and nurture a culture of accountability and high performance within the organization.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
5 - 12 years
