Job Summary
The Digital Marketing Manager spearheads the creation, execution, and refinement of the organization’s digital marketing initiatives, with the objective of enhancing brand recognition, cultivating high-quality leads, fostering deeper customer interactions, and accelerating revenue expansion.
This position is responsible for directing all digital marketing channels, managing the website, leading SEO efforts, implementing marketing automation strategies, fostering lead nurturing activities, and compiling performance reports—all while ensuring alignment with the company’s strategic goals.
Oversee and execute core duties encompassing strategic planning, operational management, and team leadership to ensure organizational objectives are met efficiently. Collaborate with cross-functional departments to streamline processes, enhance productivity, and drive continuous improvement initiatives. Develop and implement policies, procedures, and performance metrics to maintain high standards of accountability and operational excellence. Foster a culture of innovation, accountability, and professional growth while ensuring compliance with industry regulations and company policies. Monitor key performance indicators (KPIs) to assess progress, identify areas for enhancement, and report findings to senior leadership. Serve as a liaison between executive teams and operational staff to facilitate seamless communication and alignment of goals.
Strategic Foundation & Planning: Develop and execute a comprehensive strategic plan aligned with organizational objectives to ensure sustainable growth and operational excellence. Conduct in-depth market research and competitive analysis to identify opportunities and threats, informing data-driven decision-making. Establish clear, measurable goals and KPIs to track progress and drive accountability across all levels of the organization. Foster cross-functional collaboration to integrate strategic initiatives with departmental objectives, ensuring cohesive execution and alignment with long-term vision. Continuously evaluate and refine strategies based on performance metrics and evolving business needs to maintain a competitive edge.
Develop and implement comprehensive digital marketing initiatives, including go-to-market strategies tailored to the company’s events. Formulate and oversee the execution of marketing plans designed specifically for each event.
Conduct comprehensive market research to evaluate competitors, identify key target audiences, and monitor industry trends. The role involves uncovering at least two new target audiences each month, which may pertain to specific company products or services.
Channel Strategy: Determining and prioritizing the most impactful digital channels—such as SEO, social media, email, and paid advertising—for tailored campaigns. For each project, recommend and implement three optimal channels to drive lead generation effectively.
Content Strategy involves devising compelling themes, formats, and dissemination strategies to effectively attract and engage the intended audience. Additionally, this role requires the development of dedicated landing pages for each product or service, with particular emphasis on supporting ongoing marketing initiatives.
Customer Journey Mapping involves creating visual representations of a customer’s engagement with the brand to enhance key touchpoints. Your role includes mapping one customer journey per product each month and developing the necessary resources, such as landing pages and email automation sequences, to refine and optimize these interactions.
Conduct comprehensive keyword research and develop data-driven SEO strategies to enhance online visibility and drive targeted traffic. Analyze search trends, competitive landscapes, and user intent to identify high-potential keywords and optimize content for improved search engine rankings. Collaborate with content teams to integrate SEO best practices into content creation and ensure alignment with business objectives. Monitor performance metrics, adjust strategies as needed, and stay updated on algorithm changes to maintain competitive edge. Proficiency in SEO tools, analytics platforms, and keyword research methodologies is essential.
Comprehensive keyword research is essential to identify relevant terms throughout all stages of the customer journey. The role involves pinpointing two short-tail keywords and one long-tail keyword each month to target for optimization purposes.
On-page SEO optimization involves enhancing website content, meta tags, and structural elements to align with target keywords. Each month, approximately five company pages are optimized, prioritizing those with high importance and services in significant demand.
Conducting comprehensive technical SEO audits involves optimizing website speed, enhancing mobile compatibility, improving craw lability, and implementing structured schema markup. Additionally, the role entails configuring and maintaining website analytics on a weekly basis to verify ongoing adherence to evolving Google algorithm updates.
Develop and execute a comprehensive off-page SEO and link-building strategy to enhance domain authority through the acquisition of premium backlinks. Aim to secure at least one high-quality link each month, alongside five additional off-page SEO initiatives to strengthen overall search visibility and ranking potential.
Local SEO Enhancement: Where applicable, implement strategies to improve visibility for location-based search queries and Google My Business listings. Conduct geolocation-based optimizations on a monthly basis, including the upload of five fresh images to the GMB profile.
Website management and optimization involve maintaining and enhancing the functionality, performance, and user experience of a company’s online presence. This includes regular updates to content, ensuring seamless navigation, and optimizing site speed and accessibility. Responsibilities may also encompass troubleshooting technical issues, monitoring analytics to track user engagement, and implementing SEO strategies to improve search engine rankings. Proficiency in content management systems (CMS), web analytics tools, and basic coding languages is often required, along with strong problem-solving skills and attention to detail.
Continuous management and optimization of websites for CWG and Excellence.
Regularly review and update website content, images, and plugins to ensure accuracy, relevance, and functionality, maintaining the site’s overall integrity and performance.
We monitor and enhance website performance by evaluating metrics such as speed, uptime, and overall user experience to ensure optimal functionality and user satisfaction.
Ensuring robust website security and safeguarding against potential vulnerabilities through timely updates and maintenance measures.
Conducting comprehensive user testing and examining website analytics to identify opportunities for enhancing user experience.
Conversion Rate Optimization (CRO) involves executing A/B testing and additional CRO methodologies to enhance website conversion rates.
Campaign Execution and Lead Generation: Design, implement, and optimize multichannel marketing campaigns to drive qualified leads, utilizing data-driven strategies to maximize conversion rates and ROI across digital and traditional platforms. Responsibilities include market research, audience segmentation, content development, A/B testing, and performance analysis to refine targeting and messaging. Requirements encompass proficiency in marketing automation tools (e.g., HubSpot, Market), CRM systems, analytics platforms, and a proven track record of generating measurable lead growth in B2B or B2C environments. Strong project management, analytical thinking, and collaboration skills are essential to align campaigns with business objectives and ensure seamless execution.
Monthly Awareness & Lead Generation Campaigns: Develop and execute strategic initiatives to enhance brand visibility and generate qualified leads through targeted marketing efforts. Analyze campaign performance metrics to refine strategies, ensuring alignment with business objectives and maximizing ROI. Collaborate with cross-functional teams, including sales, content, and design, to create cohesive messaging and compelling content across multiple channels. Monitor industry trends and competitor activities to identify opportunities and adjust tactics accordingly, driving continuous improvement in lead quality and conversion rates.
Campaign Planning & Development: Establishing clear campaign objectives, identifying the target audience, crafting compelling messaging, and producing essential creative assets—such as landing pages and automation tools—to drive engagement and achieve measurable results.
Leverage an integrated strategy across diverse channels—including social media, email campaigns, paid advertising, and content marketing—to effectively engage the target audience.
Campaign Performance Monitoring & Optimization involves meticulously tracking essential metrics such as reach, engagement, leads, and conversions to ensure campaigns deliver optimal return on investment. By analyzing these performance indicators, adjustments are made strategically to enhance effectiveness and efficiency, driving measurable improvements in overall campaign success.
Conduct A/B testing initiatives by experimenting with various copy variations, creative assets, and landing page designs to enhance overall campaign effectiveness and drive improved performance metrics.
Lead nurturing involves cultivating relationships with potential customers through targeted, personalized content and communications, guiding them through the buyer’s journey until they are prepared to make a purchase. Marketing automation leverages software and technologies to streamline and automate repetitive marketing tasks, enabling more efficient lead management, segmentation, and campaign execution. This role requires proficiency in tools such as marketing automation platforms, CRM systems, and analytics tools, along with strong analytical skills to measure performance and optimize strategies. Responsibilities include designing and implementing automated workflows, segmenting leads based on behavior and demographics, creating personalized email campaigns, and tracking key metrics to enhance conversion rates and ROI.
Segmenting leads involves categorizing them according to demographic data, behavioral patterns, and areas of interest to enhance targeting and engagement strategies.
Develop and execute automated email marketing campaigns to systematically nurture leads and progress them through the sales pipeline.
With expertise in audience engagement, you will craft and distribute tailored content that aligns with the unique behaviors and preferences of leads. By leveraging data-driven insights into their interests and interactions, you will ensure each piece resonates with the intended audience, driving relevance and impact.
Integrating marketing automation systems with CRM platforms to monitor lead engagement and sales pipeline developments.
Cold emailing and outbound lead generation involve proactively identifying and engaging potential prospects through personalized email campaigns to cultivate interest and drive conversions. This role requires a strategic approach to researching target audiences, crafting compelling messaging, and leveraging outreach tools to maximize response rates and generate high-quality leads for sales teams. Strong communication skills, persistence, and the ability to analyze performance metrics are essential to refine strategies and optimize outreach efforts for measurable results.
Refining our approach to cold email outreach to engage prospective clients more effectively represents a key objective within this role. Through skillful optimization, you will enhance response rates while maintaining adherence to best practices in email marketing and compliance standards. This position requires a meticulous eye for detail, exceptional writing proficiency, and a data-driven mindset to iterate on messaging strategies based on performance metrics and client feedback. Collaborating with cross-functional teams, you will contribute to refining outreach templates, tailoring content to target audiences, and aligning messaging with sales and marketing objectives. Success in this role hinges on your ability to consistently deliver high-impact, personalized communication that drives measurable results in client acquisition.
Identifying and compiling targeted prospect lists comprising highly qualified individuals is a key responsibility of this role.
Crafting engaging and customized email communications tailored to individual recipients is a key responsibility of this role.
Email deliverability optimization focuses on guaranteeing that emails successfully land in recipients’ inboxes instead of being diverted to spam folders.
Conduct email campaign experiments using A/B testing methodologies to evaluate various subject lines, email content, and calls to action.
Monitoring and analyzing the effectiveness of email marketing initiatives, while compiling comprehensive reports on their performance metrics.
Conduct comprehensive reporting and analysis of financial data, ensuring accuracy and timely delivery of insights. Analyze trends, variances, and performance metrics to support informed decision-making. Prepare detailed reports, dashboards, and presentations for stakeholders at various levels. Utilize advanced analytical tools and methodologies to interpret complex financial information. Collaborate with cross-functional teams to gather data and validate findings. Ensure compliance with regulatory standards and internal policies throughout the reporting process.
Monthly performance reports and analysis involve the preparation and examination of data to assess progress toward established objectives, identifying trends, opportunities, and areas requiring attention. This process includes compiling relevant metrics, evaluating performance against benchmarks, and generating insights to support informed decision-making. Accurate and timely reporting is essential for tracking key performance indicators (KPIs), measuring operational efficiency, and ensuring alignment with strategic goals.
Delivering thorough performance analyses through detailed reports encompassing essential metrics spanning all digital platforms.
Based on data analysis, deliver practical and well-defined recommendations to drive informed decision-making.
Monthly strategy evaluations are conducted to assess performance metrics, analyze key insights, and refine the strategic approach as necessary. These meetings ensure continuous alignment with business objectives and enable timely adjustments based on evolving data and market conditions.
Requirements
A Bachelor’s Degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related discipline is required.
With a minimum of six years of demonstrated expertise in digital marketing, the ideal candidate will have overseen impactful initiatives spanning SEO, lead generation, email marketing, paid advertising, and website optimization campaigns.
Proficient in leveraging a diverse range of digital marketing channels, such as search engine optimization (SEO), paid search advertising (SEM), social media campaigns, email outreach, content-driven strategies, and automated marketing solutions.
Proficiency in utilizing digital marketing tools, including Google Analytics, Google Search Console, Google Ads, CRM systems, and marketing automation platforms, is required.
Proven expertise in website management, conversion rate optimization (CRO), keyword research, and performance reporting is required.
Proficiency in analyzing data to derive actionable insights and guide strategic marketing initiatives. Capability to evaluate performance metrics and leverage findings to inform data-driven decision-making processes.
Proficient in both written and oral communication with clarity and professionalism.
Exceptional proficiency in project management, organizational strategy, and stakeholder engagement is required.
Results-driven and innovative, with the capacity to oversee and execute multiple campaigns at once while maintaining high performance standards.
A demonstrated capacity for professionalism, meticulous attention to detail, and a steadfast dedication to fulfilling organizational goals.
Interested candidates who meet the qualifications are encouraged to submit their CV to jobs@stretchitconcepts.com, with “Digital Marketing Manager” included in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
6 years
