Job Objectives
Develop and execute sales strategies to achieve company sales goals and profitability.
Manage sales operations and personnel for the assigned market area.
Ensure consistent, profitable sales growth through effective planning, deployment, and management of the sales team.
Establish and oversee programs to train, coach, compensate, and appraise sales personnel.
Strengthen customer relationships and brand positioning.
Job Responsibilities
Strategic Responsibilities:
Develop and implement sales policies, processes, and SOPs.
Monitor project progress, identify opportunities, and provide updates to relevant teams.
Ensure all sales transactions align with company policies and pricing strategies.
Sales & Business Development:
Lead day-to-day sales operations, ensuring high performance.
Conduct regular customer visits to drive sales growth and explore new business opportunities.
Address customer grievances and collaborate with the technical team for resolution.
Identify market threats and competitor initiatives to enhance sales performance.
Manage the profitability of the Quick Bake product group.
Sales Growth & Customer Management:
Achieve assigned sales targets for products, regions, and key accounts.
Strengthen relationships with key accounts, build customer profiles, and explore new business opportunities.
Organize business meetings, seminars, and networking activities to enhance customer intimacy.
Ensure the retention and satisfaction of existing customers while expanding the client base.
Financial & Inventory Management:
Develop and monitor the sales budget, ensuring financial alignment.
Track stock inventories and align re-order levels with budget requirements.
People Management:
Set targets, develop, and motivate sales staff to maximize team performance.
Identify training needs and provide formal and informal feedback.
Develop a succession plan for future leadership.
Reporting & Compliance:
Prepare accurate reports, including CVR, CVI, CPR, and MUR, as required.
Ensure adherence to company policies, procedures, and business ethics.
Job Requirements
Minimum of 10 years of experience in sales and business development.
Proven expertise in B2B and B2C sales, with a track record of leading a sales team (5-6 people).
Extensive knowledge of the bakery industry, wheat/flour, and preservatives is an advantage.
Strong experience in brand management, sales, and marketing.
Willingness to travel extensively across Nigeria and West Africa.
Flexibility to be transferred within Nigeria/West Africa as required by business needs.
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