Job Description
The Youth Market Manager owns the strategy for implementing marketing plans for specific consumer segment and sub segments within the overarching segment to change the ecommerce landscape in the medium to long term.The Youth market manager will drive growth in volume & value share via innovation as well as development, deployment and post implementation evaluation of Digital, PR, ATL & BTL initiatives.Reporting Line Director, Marketing & CETDuties & Responsibilities
Drive the growth of the Konga youth segment through innovation.
Deployment of Brand media ATL campaigns Pan Nigeria across TV, Radio & OOH
Management of Creative, BTL, Media & PR Agencies with a view to successful implementation of brand plans
Development of consumer engagement marketing activities designed to address various Consumer Disposition Funnel (CDF) bottlenecks
Develop long term growth drivers for the sustenance of Konga Youth market leadership
Responsible for activations at moments of choice
Responsible for the development of the route to consumer planning.
Write clear briefs to agencies focused on delivery and effective cost management.
Constantly seek for ways to challenge agencies to raise the bar on creative standards
Liaise with the Finance department to ensure payment of third parties where necessary.
Liaise with relevant units/teams/functions in carrying out all relevant activities.
Prepare/compile agreed periodic activity and performance reports
Perform any other duties as assigned
Skills & Competencies
Influencing and Negotiation skills
Strong Analytical skills
Strategic skills
Commercial Awareness
Communication skills
Data Analysis and Problem solving
Teamwork and People Management
Decision Making
Project Management
Proficient in using new system, processes and Microsoft office tools
Qualifications & Experience
University/College degree
Well established consumer marketing experience (at least 5 years), either in the telecom sector, FCMG, or with an international brand
MBA or MSc. in related field will be an added advantage
A certification in Marketing is required
To apply for this position, visit Konga’s Career Page
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