Reference Number: MIM Job Description
The role reports to the Director, Marketing & Customer Experience. The successful candidate should have no less than 7 years’ experience in Digital Marketing & Customer Value Management with vast knowledge and understanding of the Nigeria e-commerce sector.
Responsibilities
Develop & manage the digital marketing, creative, communication strategies & programs in order to maximize traffic & sales from B2C through integrated marketing effort and key paid and organic channels (AdWords, Social Media, SEO, Affiliates, Mobile Marketing)
In-depth understanding of performance marketing for the optimization of both paid & organic digital channels
Build a team of analytics & Customer Base Management experts to drive business revenue performance through tactical and analytics driven Below The Line customer engagements
In-depth analysis of the customer base using existing data, analytical data sets, churn models and other sources of data to identify and cluster customers based on behavioral, transactional & signals to provide recommendations on actions/offers.
Oversee the identification of opportunities to acquire and grow customer relationships and increase their profitability through improved targeting, best-in-class product/services, through a motivated sales force, and appropriate channel strategies.
Manage market research & intelligence projects to understand market realities to guide Marketing strategies & executions.
Drive key customer initiatives through the business with the ultimate goal of enhancing customer satisfaction, reduce churn, increasing sales, reducing costs, and positively moving customer loyalty.
Responsible for the optimization of customer’s usage, order value and churn reduction on the company’s online platform through the analytical and systematic engagement of the base
Implementing compelling value propositions to acquire new customers and retaining existing customers
Implementing performance marketing to optimize paid digital marketing channels
Develop and drive strategies to maximize an organization’s SEO performance
Complete other tasks – both strategic & tactical that will assist the Director, Marketing & Customer Experience make excellent decisions for the business.
Requirements
Minimum of 7 years’ experience in Digital Marketing & Customer Value Management (with the understanding of the Nigeria e-commerce model).
Possess an extraordinary and curious mind and love to use it.
Motivated by targets and see them as attainable
Enjoy solving problems, love taking on difficult challenges and finding creative solutions. You don’t get flustered easily. If you don’t know the answer, you’ll dig until find it.
Communicate clearly, write well and speak eloquently.
Love to analyze numbers
Love building and maintaining relationships
Keen on mentoring and building your team
The role reports to the Director, Marketing & Customer Experience
Benefits and Contractual information
Salary: 12 million naira – 16 million naira (Neg.)
Duration: Permanent
Start Date: ASAP
Apply via :
e.com
