Not specified
Responsibilities
Develop a TM strategy and annual TM plan for each category in the portfolio which delivers excellent trade execution to support/deliver the key consumer/brand objectives
Develop channel specific activities to exploit the particular opportunities identified for each category
Develop and provide the Sales teams with appropriate tools and support materials to drive outstanding execution of the TM category plans (sales presenters, POS materials)
Ensure that the TM plan takes full account of the sales team’s ability to execute it and prioritize key initiatives to avoid overloading the field team
Develop a trade visibility programme which showcases the company’s portfolio in retail channels and encourages shoppers to select the company products over competitors
Ensure that all NPDs are fully supported by a comprehensive TM activity programme to maximize the chance of success for the new product(s)
Develop clear objectives for each Trade activity and undertake pre- and post-promotion evaluation to determine ROI and if the activity met its objectives
The person must:
Be self-motivated
Have good interpersonal skills
Be technology driven
Be very detailed and research oriented
Be able to multi-task
Qualification
Bachelors’ Degree
Experience
Minimum of Five (5) years sales experience in a major FMCG blue chip organisation.
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