Job description
Key Responsibilities
Trade marketing activities across the different channels
Ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions
Managing the point of sales material (including budget, logistics, distribution, assortment…) by finding the most efficient solutions
Collaborating with brand managers and marketing team to build sales promotions and product communication
Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing
Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team
Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores.
Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution
Skills Required
Strong, classic trade / customer marketing background with a leading consumer packaged goods company
Experience in working in trade marketing function including specific experience in evaluating the needs of the field and translating that into specific trade marketing programs
Proven success in working in a fast paced environment where strategic brand building efforts are complemented by hard driving promotional activities
To apply, visit Perfetti Van Melle Career Page on LinkedIn
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