Aug 6, 2018
Job Description
Lead the planning and execution of the digital marketing strategies to promote Supermart services to customers.
Plan, organize and manage all email campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.
Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
Interview and recruit new staff and onboard them.
Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
Benchmark, measure and analyze the results of online and offline marketing initiatives such as email campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
Cooperate with the web developers to make necessary changes in the website if necessary
Perform keyword research in coordination with Supermart business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Qualifications
Bachelor’s degree, preferably but not necessarily in Marketing
1 – 3 years working in SEO, Social Media Marketing and basic Graphics Design in a datadriven marketing team.
Additional Information:
Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through until the project is delivered on time
Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console).
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
Experience in generating and executing on marketing ideas.
Understanding our target audience and how to reach them
Understanding of Lagos marketing terrain ((Press, Communities, Events & Conferences, Social Media, etc.)
Apply via :
Applicants should send their CV’s to: careers@supermart.ng
https://www.myjobmag.com/job/99696/team-lead-seo-supermart-express-service