RESPONSIBILITIES
Developing, implementing and evaluating marketing strategies.
Conducting regular market surveys and benchmarking against rival schools.
Gathering and analysing feedbacks from stakeholders.
Working with the different Units of the Organisation in ensuring that numerical targets are met.
Expanding the area of coverage through innovative marketing ideas that should be discussed with the BDU Manager.
Working with the Communications and Corporate Affairs Unit to source for sponsorship of the organisation’s major events mostly from corporate bodies and a few philanthropists.
Working with the Communications and Corporate Affairs Unit and Administrative officers of all the schools to gather relevant parents’ data for communication.
Supervision of the activities of the BDU Officers.
Sending weekly reports of her activities to the BDU Manager.
Facilitating regular trainings to the BDU Officers and local Marketing Teams of other Units.
Working with the BDU Manager and the Communications Unit in the production of marketing materials.
Making presentations at different corporate offices.
Defending the Brand at all times.
Any other responsibilities that may be given from time to time.
SKILLS AND COMPETENCIES
The prospect must demonstrate:
Proven business development manager who is used to working to targets.
Proven track record in sales, business development and winning new business.
Proven track record of increasing revenue through generation of leads.
Show an understanding of the challenges facing the industry at present and illustrate a knowledge of the operational attention to detail that will be required to succeed within the industry.
EDUCATION AND EXPERIENCE
Must possess a minimum of B.Sc. Degree in Marketing or any relevant discipline, a Master’s Degree and/or Professional Membership could be an added advantage.
Must have a minimum of post qualification experience of 7 years as a marketer, 3 of which should be with an Educational Organisation.
Must possess a current Driver’s License as an evidence of ability to drive both manual and automatic vehicles.
Must be able to work under little supervision.
Must possess high level of commitment and should be highly innovative.
Must be able to travel outside Lagos officially whenever the need arises.
Must be Excellent with the use of ICT.
Must possess good communication skills and should be a go-getter.
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