Reference: CEG 1933 Location: Abuja or Lagos Department: Sales and Marketing Reports to: Regional Director CATS and CSVPA, West Duration: Permanent Job Overview
Own and develop the annual sales and marketing plan for West Africa Agents to build pipeline and to deliver recruitment and sales targets
Work with the Admissions and Student Advice teams to optimise lead nurturing activity and improve conversion rates for CATS and CSVPA
Key Working Relationships
The UK-based agent support, Admissions, Student Advice and conversion teams
The CATS and CSVPA marketing teams and the academic & operational teams within the College business unit
Brand sales directors operating within the region – ONCAMPUS, Stafford House etc.
Stakeholders within each of the CATS & CSVPA Colleges (Principals, Finance, Student Support etc.)
Key Responsibilities and Capabilities
Achieve new student recruitment via agents in West Africa in line with revenue growth and ROI objectives
Maintain strong working relationships with the key stakeholders mentioned in the section above
Manage relationships with the agent network including CATS key accounts
Own and drive the strategy for new agent acquisition across the region to deliver growth objectives. Formulate and implement tactics to acquire new agents and reduce agent churn
Lead on agent management, including account planning, marketing plans and the management of commercial terms
Work with the CATS and CSVPA marketing teams on strategy ahead of each academic year, in close liaison with the Student Recruitment Manager for CSVPA for creative arts activity
Champion the Group’s Customers First initiative in Nigeria and contribute to continuous improvement in customer service levels, measured via agent and client feedback
Report back to the business on progress against objectives via agreed key performance metrics, providing market and competitor analysis where required
Support the cross-selling of ONCAMPUS and Stafford House where appropriate, liaising with colleagues on agent management and closing or referring any student leads
Key Performance Measures
Achievement of annual sales targets in the region for the recruitment for CATS and CSVPA students as defined and agreed annually
Number of agents sending students to Cambridge Education Group programmes and average student numbers per agent
Conversion rates by product against target
Management of expenditure on sales and marketing activity within the agreed budget and against the targeted return on investment
Person Specification
An individual with a proven track record of success in international student recruitment
A track record of performance in student recruitment via West Africa agents
Excellent commercial relationship manager, motivating agents partners to deliver against defined growth targets
Able to assimilate into and shape the Cambridge Education Group culture: innovative, flexible and entrepreneurial
Educated to degree level or beyond
Key Attributes:
Commercially astute and strong relationship manager
Exceptional organisational skills
Clear communicator, influencing skills
Ability to coach, develop and mentor diverse teams
Driven and ambitious
Dynamic
Intelligent
Autonomous
Target driven
Flexible and adaptable
Culturally and commercially sensitive
Applicants should send Download and complete the Application Form below and send to: recruitment@ceg-uk.com quoting reference “CEG 1933” Click Here To Download An Application Form (MS Word)
Apply via :
recruitment@ceg-uk.com
