About the job
Responsible for executing the integrated commercial strategies for Specialized Nutrition within the designated geographic territory to drive brand equity and endorsement among trade partners, healthcare professionals, and relevant institutions, while also enhancing the market share of infant-related products.
Medical professionals are expected to actively engage with the channel and participate in various activities as part of their role. This includes staying updated with relevant content, contributing to discussions, and collaborating with peers to enhance knowledge sharing and professional development. Regular interaction with the channel ensures alignment with best practices and fosters a culture of continuous learning and improvement.
Develop and implement outreach strategies targeting healthcare professionals and medical organizations to secure buy-in and foster advocacy, ultimately driving recommendations and attracting new users.
Execute healthcare professional interactions, including individual meetings, aimed at advancing brand awareness and/or providing nutrition education.
Overseeing pivotal business accounts within the healthcare sector, this role entails navigating intricate recommendation processes and fostering partnership-driven strategies to meet the high-value demands of these critical accounts.
Gather and assess comprehensive market data to monitor the effectiveness of medical operations and facilitate timely, informed decision-making.
Salesforce Effectiveness and Data Management involves overseeing the optimization of Salesforce functionality and ensuring the integrity and accuracy of data within the system. This role requires expertise in configuring, customizing, and maintaining Salesforce applications to align with organizational goals. Responsibilities include analyzing data trends, generating insightful reports, and implementing data governance policies to enhance decision-making processes. Proficiency in Salesforce administration, data migration, and integration with other systems is essential, along with strong analytical and problem-solving skills to address operational challenges.
Ensures accurate segmentation, profiling, and targeted outreach of medical customers to enhance field operation efficiency.
The role involves systematically gathering and recording readily available and pertinent details, as well as call interactions, within the CRM system to enhance operational efficiency and facilitate future medical customer engagement activities.
Gather, monitor, and document key territorial insights, sales projections, market dynamics, and competitive intelligence within the CRM platform to support medical operations.
Develop and execute comprehensive consumer marketing strategies with precision, ensuring alignment with overarching business objectives. Craft and roll out targeted promotional initiatives designed to enhance brand visibility, drive customer engagement, and ultimately boost sales performance. Monitor market trends, consumer behavior, and competitive landscapes to refine approaches and optimize return on investment. Collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive messaging and seamless campaign execution. Analyze performance metrics rigorously to identify key insights, inform future planning, and demonstrate the impact of marketing investments on business growth.
We assist in establishing and monitoring performance benchmarks to ensure brand-focused campaigns and school activations meet their intended goals.
Track and evaluate community engagement levels and satisfaction rates concerning nutrition outreach initiatives.
Provides pivotal support and accountability in achieving key business objectives for assigned projects and initiatives.
Collaborate operationally with the CDSM team to ensure seamless integration and alignment of processes, leveraging cross-functional expertise to enhance overall efficiency and effectiveness.
Deliver instructional sessions to the secondary Salesforce team aimed at addressing knowledge deficits and code-related shortcomings in SN (Sales Navigator) proficiency.
Engage with owners and aisle attendants at hospital proximity trade outlets to gather insights on SN products, including competitive offerings, thereby collecting and tracking market intelligence reports. Follow up systematically and coordinate with the sales team to guarantee product availability.
The role involves managing and facilitating the processing of written and officially sanctioned hospital product order requests, ensuring efficient coordination and clear communication throughout the process.
Qualifications
BA/BSc/HND
