The position is designed to ensure efficient and effective performance of specific duties and responsibilities essential to the organization’s objectives, fostering a collaborative and productive work environment.
This role is designed to drive the successful implementation of Red Bull Distribution and Trade Marketing objectives by strategically managing Distribution Partners within the designated region.
Assisting line managers and departmental planners, you will facilitate the business planning process, ensuring alignment with organizational objectives and operational requirements. This role involves collaborating closely with key stakeholders to develop and refine strategic plans, monitor progress against established targets, and provide actionable insights to drive informed decision-making. Your contributions will support the implementation of business initiatives, foster cross-functional coordination, and enhance overall planning efficiency.
Assist in the creation and execution of the Trade Marketing Calendar and Commercial Annex alongside the Line Manager and designated “DP” team member.
Responsible for monitoring and documenting essential performance metrics tied to the Trade Marketing Calendar and the Commercial Annex.
Facilitating collaboration across all departments within the DP to enhance alignment and cohesion. Providing support to departments in the improved implementation, management, and assessment of Red Bull trade initiatives.
Implementing the Perfect Store standards through Distribution Point (DP) operations with strict adherence to channel-specific guidelines.
We provide coaching and hands-on support to the Digital Platform Sales Force, both in classroom settings and in the field, to drive outstanding execution and performance.
Compiling and delivering data to support Red Bull’s internal reporting procedures constitutes a key responsibility of this role.
Oversee and execute essential duties that include managing daily operations, ensuring adherence to company policies and procedures, and maintaining high standards of efficiency and productivity. Collaborate with cross-functional teams to align objectives and drive project success, while identifying opportunities for process improvement. Monitor performance metrics to assess progress and implement corrective actions as needed. Serve as a key liaison between departments to facilitate seamless communication and coordination. Ensure compliance with industry regulations and organizational guidelines to mitigate risks and uphold operational integrity.
Collaborate closely with the Direct Manager to develop the Trade Marketing Plan and Commercial Annex, ensuring alignment with strategic objectives through meticulous coordination and communication.
Contribute to the achievement of mutually agreed-upon Commercial Annex and Trade Marketing Targets by providing robust support to the DP.
The DP team will receive comprehensive training on Brand History, fostering a deeper comprehension of our products and strengthening overall trust and understanding.
The DP team will receive training on the Perfect Store definition tailored to each channel and outlet type, followed by support to ensure the agreed-upon targets and KPIs are effectively implemented.
Assess execution and distribution processes to pinpoint inefficiencies, then develop a strategic action plan to address and resolve identified gaps.
Enhance the proficiency of the District Partner through structured on-the-job and classroom-based training programs, including Power Selling, Power Coaching, High-Pressure Negotiation, and Conceptual Selling methodologies.
Responsibilities include monitoring performance relative to mutually established KPIs, then promptly communicating results to both the Line Manager and the DP Sales Manager. Additionally, you will partner with these leaders to develop and execute strategic action plans aimed at resolving performance gaps and uncovering new sales prospects.
Conduct regular and structured market visits to sales points across designated markets, following the monthly DPM Routines Calendar. Devote 70% of your time to fieldwork alongside the DP, focusing on improving in-market execution through activities such as executing Perfect Store Audits, providing field coaching, and preparing accompaniment reports and feedback. Allocate the remaining 30% to business planning, meeting preparation, attendance, and timely reporting, utilizing the standardized DPM reporting deck and DP presentation templates.
Provide assistance to the Deputy Product Manager in formulating, organizing, executing, and evaluating the Trade Marketing Calendar while ensuring pertinent outcomes and insights are shared with the Line Manager.
Supervise and perform random inspections, subsequently delivering actionable feedback on the implementation and execution of DP finalized trade agreements across various markets.
Convene and facilitate the monthly business review session for designated markets in collaboration with the DP sales management and team, utilizing the DP Scorecard reporting deck to drive strategic discussions and performance insights.
Collaborate with DP Sales Management to strategically plan and order off-premise POS materials aligned with market demands. Following procurement, oversee the meticulous storage, precise upkeep, and comprehensive reporting of these materials while ensuring their proper handling throughout warehouse operations and field deployments by evaluating and refining local procedures.
Conduct bi-annual assessments of return on investment for Red Bull’s market-cooled distribution units to evaluate performance and effectiveness.
Ensure Distribution Planning (DP) meets all deadlines for distribution, PSA contracts, and depletion reports while adhering to established brand standards across channels, customers, SKUs, volume, value, and other relevant metrics.
Fuel enthusiasm within the sales team by implementing recognition initiatives, reward programs, and disseminating top-performing strategies.
Provide assistance with internal Red Bull reporting obligations concerning Financial Sales, Trade Sales, Depletions, Stock Flow, Point of Sale (POS) data, Cooler Tracking, and Cooler Maintenance activities.
Leverage Business Intelligence Reports and related tools to facilitate the generation of actionable insights.
Review market performance monthly in collaboration with the Line Manager, focusing on DP and DPM scorecards.
Deliverables and key outcomes define the benchmarks of success for this role, encompassing the tangible results and performance metrics that will be achieved.
Develop and execute DPS routines in strict adherence to the approved DPS Routines Calendar, ensuring full compliance with scheduled activities and timelines.
Develop a robust Trade Marketing Calendar and a detailed Commercial Annex tailored specifically for the DP segment, ensuring alignment with strategic business objectives and market dynamics.
Facilitate the accomplishment of all Business Plan objectives and key performance indicators within the designated market as outlined in the Trade Marketing Calendar and Commercial Annex.
Deliver accurate and efficient execution and assessment of the annual trade marketing and consumer promotions schedule, as established by DP.
Consistently achieve predetermined individual targets and assigned objectives with precision and accountability.
Deliver key and time-sensitive information with precision, impartiality, and trustworthiness to swiftly address challenges or capitalize on opportunities.
Cultivate and sustain strong, long-standing connections with both internal teams and external stakeholders to ensure continued collaboration and mutual success.
Highly esteemed within the Red Bull network, this managerial position commands deep respect and recognition.
Best practice initiatives are implemented and initiated as part of this role, ensuring adherence to industry-leading standards and continuous improvement in processes.
Remain informed about current market trends and developments within the industry.
You will dedicate approximately 70% of your time traveling in the field alongside the sales team, focusing on delivering operational excellence while maintaining fairness, objectivity, a positive mindset, professional conduct, and strong emotional intelligence.
Ensure all reports and data are prepared and submitted in accordance with the specified templates and deadlines.
Candidates must meet the following qualifications: a bachelor’s degree in a relevant field, at least three years of professional experience in a related role, and proficiency in industry-standard software tools. Strong analytical and problem-solving skills are essential, along with the ability to work independently and collaboratively. Excellent communication and organizational abilities are also required. Familiarity with project management methodologies is preferred but not mandatory. The ideal applicant will demonstrate adaptability and a commitment to continuous learning.
A university degree is an essential requirement for this position.
A strategic problem-solver, adaptable learner, and high-performing operational leader with demonstrated success in driving business results.
Accomplished influencer possessing strong negotiation capabilities.
Highly proficient in numerical analysis and data-driven problem-solving, with a strong aptitude for analytical reasoning and quantitative evaluation.
Demonstrated expertise in developing and executing high-impact trade marketing strategies that consistently drive results.
Proficient in delivering clear, persuasive presentations and conducting effective training sessions, demonstrating exceptional communication skills to engage diverse audiences.
Seeking an individual with a vibrant imagination, an extroverted demeanor, and a warm, approachable nature.
Results-driven professional capable of working autonomously with a strong sense of accountability and exceptional organizational skills.
Proficiency in standard administrative software applications, Windows operating systems, and web browsers is required.
Proficient in Microsoft Word, PowerPoint, and Excel is required.
Proven expertise in trade dynamics and the competitive landscape is essential for this role. Familiarity with industry trends, market forces, and strategic positioning within competitive markets is required. Candidates must demonstrate a comprehensive understanding of trade mechanisms and the ability to assess competitive pressures effectively.
Proficient command of the English language is essential, including strong verbal and written communication skills, with the ability to articulate ideas clearly and effectively in a professional setting.
With a minimum of five years of proven sales expertise in the consumer goods sector—ideally within the beverage industry—you will bring a strong track record of driving revenue and fostering client relationships.
Possesses a comprehensive understanding of the open market and off-trade business landscape in Abuja, Lakota, and Jos.
Qualifications
BA/BSc/HND
Experience Required
5 years
