Job Summary To be responsible for implementing sustainable, profitable, marketing initiatives that drive volume and value growth for the teen segment of the Consumer Market Principal Functions
Responsible for the coordination of analysis and forecasting of the teen segment needs, segment size, trends, profitability etc.
Responsible for developing promotion campaigns to stimulate usage and profitable consumer connections within the teen segment
Uses relevant segment data from Market & Customer Intelligence (including primary research, data mining, external reports) and impressions from Point-of-Sales to provide input for marketing plan development
Identify, review and monitor demographic profiles of the Teen segment customers.
Assist with logistics for awareness campaigns, fairs and ad-hoc surveys aimed at promoting Etisalat Nigeria products and services within the Teen market segment
Prepare/compile agreed periodic activity and performance reports for the attention of the Manager- Teen Segment
Provide inputs in the development of concepts for promotional campaigns
Suggest new opportunities for expansion and revenue growth within the Teen Segment
Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment.
Collaborate with Product Development Team, Brands, Sales,etc in Product Launch.
Other duties as assigned by the manager Teen Segment but within the scope of this job role.
Educational Requirements
Bachelor’s degree in Marketing, Socials Sciences or any relevant field.
Relevant professional certifications will be an added advantage
Experience,Skills & Competencies
3 – 5 years experience in Telecoms, FMCG, with at least 1year experience in consumer focused marketing. Telecoms Product Launch experience is an advantage especially within identified age segment (Teens)
Cross cultural understanding
Customer Focus and complaints handling skills
Networking & relationship building
Communication
Flexibility and adaptability
Drive for achievement/results
Problem Solving
Work Discipline
Planning & Organising skills
Team Leading Influencing
Organization and business awareness
Understanding of the Regional Sales and Business Development functionalities and working relationships.
Research skills
Analytical and integrative thinking
Negotiation & Persuasion skills
Customer Segmentation & Profiling skills
Report Writing
Relationship Management Skills
Knowledge of the full range of Etisalat products and services portfolio.
Market & Competitors knowledge
Ability to build business cases
Lateral Coordination
Statistical analysis skills
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