Responsibilities
In this position, you will be responsible for supporting Jumia with the development, execution and maintenance of social media engagement, monitoring, reporting, and analysis within the Marketing team.
This position ensures all social media content and communication is in brand alignment.
In particular you will:
Manage day-to-day reactive and proactive communications on all key social media channels (FB, Twitter, YouTube, Instagram etc.)
Create content calendars and schedules based on the relevancy of trends, promotions, and social activity
Generate, edit, publish and share daily content across all channels daily
Continually optimize company pages within each platform
Develop paid social media campaigns and make sure they are executed properly and on-time across relevant social media channels
Review competitive social media content and creative, continuously benchmarking other top social media brands and recommending optimizations
Continually evaluate the Social Media and digital landscape for innovative/new platforms being launched to determine viability for Jumia Brands
Support the acquisition or production of photographs and eventually videos
Reviewing and moderating conversation with customers on social channels
Maintain regular reporting cadence for social media, assessing KPIs and campaign performance
Support Marketing team with all recaps, reports and programs Identify strategic opportunities to engage target audiences – where are relevant discussions taking place?
Who are influencers in the ecommerce community that the brand can engage with
Professional Skills & Qualifications
Bachelor’s degree in Marketing, Communications, Journalism or Business required.
8+ years in social media or agency communication experience required, work in both talent acquisition and brand communications desired
Excellent writer with experience in multiple writing styles (business, Digital/Social, marketing, technical)
Knowledge of social media communities, Google Analytics, Facebook Exchange and Account Manager, Spredfast (or equivalent social media listening/analysis program)
Good knowledge of Adobe Creative Suite, primarily Premiere Pro and Photoshop, but not essential
Familiar with social scheduling software such as Hootsuite and Tweetdeck.
Knowledgeable about SEO practices.
In-depth knowledge and understanding of Social Media platforms (Blogs, Twitter, YouTube, LinkedIn, Facebook, Instagram, Google+, Pinterest, etc.), their respective users and how each platform can be most effectively utilized
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