Role Summary
The Social Media Manager is responsible for developing the social media strategy for the business, implementing the social media strategy and monitoring for effectiveness.
Duties and Responsibilities
Social media strategy
Create the social media strategy
Create budgets for social media activities
Plan social media campaigns
Work with internal stakeholders
Manage change and adopt social media into the corporate culture
Work with other marketing units to integrate different activities
Social Media Implementation:
Manage social media campaigns and day to day activities
Manage presence in social networking sites
Brand advocacy
Community outreach
Manage a blogger outreach program
Build a brand ambassador network
Post and comment on relevant blogs
Seed content into social networks
Write editorial content
Create and upload videos
Engage in conversations and answer questions
Create and maintain a social media editorial calendar and posting schedule
Social Media Monitoring:
Develop benchmark metrics to measure the results of social media programs
Analyse and evaluate social media campaigns and strategies
Report on effectiveness of campaigns
Monitor trends in social media
Monitor the activities of main competitors in social media
Monitor social space for brand and related topics and conversations
Understand how the social media impacts search traffic
Qualification and Requirements
SEO knowledge
Social media expertise
Customer service skills
Knowledge and use of social media management tools
Ability to convey ideas in a clear and precise way
Copywriting skills
Visual intelligence
General knowledge of design
OND, HND, BSc can apply
Graduates must have completed NYSC
Must have experience as a social media expert
go to method of application ยป
Applicants should forward their CV’s and applications to: ufuomabubu@gmail.com
Apply via :
ufuomabubu@gmail.com
