Job Responsibilities:
Manage and grow social media accounts, including Instagram, Facebook, and Pinterest.
Create engaging and visually appealing content (photos, videos, graphics) that reflects the brand’s ethos.
Schedule posts, track performance, and engage with followers to build a loyal online community.
Respond to inquiries and comments in a timely and professional manner to foster customer relationships.
Collaborate with the creative team to develop compelling content for social media platforms, websites, and email campaigns.
Use basic photography and editing skills to showcase homeware and accessories in aesthetically pleasing ways.
Stay up-to-date on social media trends to create innovative and relevant content.
Assist in planning and executing digital marketing campaigns aligned with product offerings.
Work closely with the marketing team to implement targeted online advertising (Google Ads, social media ads) to drive traffic and sales.
Monitor and report on campaign performance, providing insights for optimization.
Help craft narratives that share stories resonating with customers.
Collaborate on email newsletters and other digital marketing materials highlighting new arrivals, promotions, and brand updates.
Engage with customers through social media and other digital platforms, addressing their questions and feedback.
Gather insights from customer interactions to improve the online presence and marketing strategies.
Communicate valuable feedback and insights to the management team.
Conduct market research to stay informed on industry trends, competitor activity, and customer preferences.
Suggest creative marketing ideas based on research to enhance brand visibility and customer engagement.
Work alongside the sales and marketing teams to ensure digital efforts align with in-store promotions and overall business goals.
Support in-store events and promotions through digital promotion and live social media coverage when needed.
Job Requirements:
BSc in Marketing, Communications, Social Science, or a related field.
Proven experience managing social media platforms and content creation.
Strong photography and basic editing skills.
Excellent written and verbal communication skills with a flair for storytelling.
Proficiency in digital marketing tools, including social media schedulers, Google Analytics, and ad platforms.
Keen interest in homeware, design, and lifestyle products.
Basic knowledge of design software (e.g., Canva, Photoshop) is an advantage.
Ability to work in a fast-paced, collaborative environment with attention to detail.
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