Job Description
Develop a social media strategy and set goals to increase brand awareness and increase engagement
Manage all social media channels such as Facebook, Twitter, Pinterest, Google + and Instagram
Plan content and delivery and use tools like Hootsuite and Asana to manage multiple social media channels
Develop and manage competitions and campaigns that promote your organisation and brand
Write engaging blog posts and articles
Create engaging multimedia content such as videos, and/or outsource this effectively
Form key relationships with influencers across the social media platforms
manage and facilitate social media communities by responding to social media posts and developing discussions
Monitor and report on performance on social media platforms using tools such as Google Analytics
Manage junior staff such as a social media executive or assistant
Educate other staff on the use of social media and promote its use within your company (in-house roles)
Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).
Skills Required You will need to have:
A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
Knowledge and understanding of algorithms and search engine optimisation
Creative skills for contributing new and innovative ideas
Strong verbal communication skills for articulating ideas to colleagues and clients
Organisational skills, with the capacity to prioritise and work across multiple projects
The ability to work well under pressure and meet deadlines
Data analysis skills and statistical prowess to draw actionable insights
Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
An eye for detail and the ability to work accurately
Excellent team work and networking skills.
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