JOB SUMMARY:Afmrecruit is a recruiting firm based in Lekki phase 1. We are looking to recruit for an excellent and vast in social media/ content strategist for a Luxury firm that are into fittings and lighting as well as home decors and furniture.They social media and content strategist well be one who knows much of social medias beyond the regular and popular ones and will be able to drive clients from private to corporate to patronize the company.
The Requirements
Bachelors Degree in Marketing, Advertising or Business preferred.
Interest in and aptitude for developing social media and content strategy solutions
Minimum of 2-3 years experience as a strategist in a creative agency or digital agency environment
Possesses understanding of Social advertising campaign management and optimization practices across the biggies, Facebook, LinkedIn, Twitter, Pintrest, Vine and Instagram.
Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
Compile data across several social media platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns
Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams – new business experience a plus.
Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
Displays understanding of business concepts and client objectives in order to identify campaign expansion opportunities
Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
Ability to self-manage while managing assigned teams and projects under tight deadlines.
Major Contacts
Responsibilities and Duties
The Social Media and Content Strategist has four areas of responsibility (specific duties of each are explained below)
Planning, Analyzing, Evaluating
Develop workable budgets, media, content and editorial plans and realistic timetables.
Collaborates with the Account Team in creation of marketing recommendations, strategies and actions for the client.
Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: all assigned creative projects, internal agency projects and assigned new business projects.
Provide client platform / business updates on a regular basis to demonstrate upcoming opportunities and threats to their business
Determines project risk on an ongoing basis, escalates issues as needed.
Provides leadership within the agency and monitors work scope against all variables.
Monitors all strategic activity on assigned projects and communicates status of each project to appropriate agency and client personnel in order to meet project deadlines.
Act as the team leader on all assigned projects.
Maintains communications with appropriate agency and client personnel to ensure positive workflow.
Monitoring and enforcing project constraints (schedule / scope / resources)
Champion internal systems for higher productivity working
Strategy and Content Development
Competitive site analysis and benchmarking in content breadth, organization and presentation.
Creating development plans for online content; recommending content types and organization based on user needs and marketing goals, identifying content gaps
Build, track and monitor assigned strategic projects.
Monitor and analyze online media and other relevant digital communications channels.
Work closely with clients and account teams on the development of social media programs and strategies
Prepare reports summarizing the results of social media campaigns
Strong business and personal ethics
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