Role Summary
We are seeking a strategic and results-driven Senior Product Marketing Manager to join our team. In this role, you will be responsible for executing the marketing aspects of our comprehensive GTM strategy.
Your primary focus will be to drive world-class marketing campaigns that boost retail pharmacy sales while running B2C channel experiments (e.g., online retail pharmacy, e-commerce) to uncover new distribution opportunities.
You will work closely with cross-functional teams, ensuring cohesive product positioning, compelling storytelling, and consistent brand messaging.
Key Responsibilities
Integrated Marketing Strategy & Execution
Campaign Development & Execution: Develop and implement robust marketing campaigns that support our GTM goals and contribute to achieving our sales targets.
Data-Driven Optimization: Leverage digital analytics tools to track performance, adjust strategies in real-time, and optimize resource allocation.
Product Positioning & Launch
Storytelling & Messaging: Craft and refine product narratives that highlight the unique benefits of our hardware and software solution, ensuring differentiation in a competitive market.
Launch Excellence: Lead product launch initiatives, coordinating with Product, Sales, and Operations teams to ensure a seamless market introduction.
B2C Channel Experimentation
Innovative Channel Testing: Design and run experiments in alternative B2C channels such as online retail pharmacy and e-commerce, identifying new avenues for growth.
Channel Performance Analysis: Evaluate pilot results, report findings, and recommend adjustments to enhance market penetration.
Collaboration & Reporting
Cross-Functional Partnership: Work in close collaboration with Sales, Product, and Customer Success teams to ensure unified messaging and strategic alignment.
Regular Reporting: Provide data-backed insights and performance reports to executive leadership, facilitating agile decision-making and continuous improvement.
Requirements
Qualifications & Experience
Proven Product Marketing Experience: 3-5 years of experience in product or digital marketing, with a proven track record of successfully launching new products and managing integrated go-to-market strategies.
Strong Messaging and Positioning: Expertise in crafting clear, impactful product messaging that resonates with target customers and drives adoption.
Digital Marketing Expertise: Proficient in digital marketing, including content marketing, social media, and email marketing, with experience in running multi-channel campaigns.
Data-Driven Approach: Skilled in analyzing marketing performance and using tools such as Google Analytics, Hotjar, and Heap Analytics to measure and optimize campaigns.
Collaboration Skills: Excellent interpersonal and communication skills with a proven ability to work effectively across product, sales, and design teams.
Creativity and Problem-Solving: Demonstrated ability to develop creative solutions to marketing challenges, particularly in resource-constrained environments.
Understanding of the Nigerian Market: Familiarity with the Nigerian market, especially within the healthcare and pharmacy sectors, is a strong plus.
Apply via :
platoshealth.zohorecruit.com
