Job Description
Collect and analyze market data
Identify target audiences and understand their behavior and habits
Determine the best media outlet mix for promotional strategies
Optimize advertising strategies for varying audiences and channels
Optimize ad campaigns according to geographic exposure, frequency, time spans and more
Allocate budgets and monitor costs
Follow media trends of online and offline ad campaigns(TV shows, magazines, blogs, radio programs and billboards )
Evaluate the success of media strategies and campaigns
Design and review advertising budgets in collaboration with the Marketing Director
Negotiate with media channels to close competitive deals
Prepare additional promotional projects to support new product launches
Create new campaigns to reach a broader audience
Ensure a cohesive advertising message across campaigns
Build long-term relationships with media influencers to promote our brand
Understand and shape the company’s strategy and mission
Develop plans to materialize strategy and analyze business proposals
Provide support and insight into significant organizational changes (e.g. shift in strategic focus, mergers and acquisitions)
Qualifications/Requirements
Proven work experience as a Senior Media Planner, Media Director or similar role
Knowledge of different types of media channels
Demonstrable experience with building effective advertising campaigns
Familiarity with digital marketing
Experience with budget planning and KPIs
Ability to manage and combine data
Strong decision-making skills
Excellent communication skills
BA/BSc Mass Communication, Marketing, Business Administration or similar field
Interested and candidates should send CVs to admin@culminateconsulting.com with the relevant position applied for as the subject of the mail.
Apply via :
admin@culminateconsulting.com
