Job DescriptionKey FocusThis role manages marketing unit, develops and ensures implementation of a marketing strategy. This role is individually accountable for achieving results through efforts of other managers over periods of 1-2 years.Description
Provides detailed input and assists in the compilation of Company and BU’s strategy.
Takes accountability for overall marketing strategy.
Develops and communicates clear and executable marketing business plans taking cognisance of the respective BU’s strategies.
Devises marketing strategic plan and ensures implementation.
Devises and implements marketing plans for customer segments.
Ensures that marketing strategy/business plan and targets are aligned with overall business strategy.
Oversees implementation of all internal and external communication plans in consultation with BU’s.
Devises brand integrity in the organisation through communication brand governance within the organisation.
Manages staff and aligns staff performance contracts to business plans.
Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.
Key Result Areas
Communication:
Oversees implementation of all internal and external communication plans in consultation with BU’s.
Devises brand strategy to position company as a leader in the financial services industry.
Ensures brand integrity in the organisation.
Marketing Service Management:
Individually accountable for marketing strategy through others over a 1-2 year period.
Provides detailed input and assists in the compilation of business strategy.
Develops and communicates clear executable marketing business plans taking cognisance of the respective BU’s strategies.
Devises marketing strategic plan and ensures implementation.
Devises and implements marketing plans for customer segments.
Defines performance parameters (including balanced scorecard) and measurement for area under supervision.
Drives operational excellence throughout area of supervision.
Stakeholder Management:
Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.
Manages key external relationships as required in the business, government, media etc.
Team Effectiveness:
Individually accountable for staff time, tasks and output quality, over periods of up to a year.
Balances own priorities with directing and motivating others.
Plans and assigns work over periods of 3 months to a year.
Guides and directs staff to achieve operational excellence standards.
Creates a climate for optimal performance.
Manages performance.
Selects potential staff to sustain customer / client service delivery.
Qualifications
Relevant tertiary Marketing qualification. .
Minimum of 15 years’ experience
Individual must have multinational experience.
Insurance industry experience an advantage but not critical.
Skills
Individual must have multinational experience.
Additional Information
Remuneration and benefits are attractive.
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