Job Description
Provides input into the brand strategy review (situational analysis).
Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives.
Responsible for managing:
Integrated Marketing Plan (IMP) & resulting commercial programmes
New product introduction (NPI)
Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans.
Manages the research process where appropriate.
Delivers agreed brand, channel targets and profitability.
Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans.
Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained.
Develop & updates generic planograms and looks of success aligned to brand strategy.
Ensures communication to all relevant stakeholders during projects.
Manages day to day interactions with agencies and assists with evaluation.
Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.
Effective management of A&P budget.
SBM’s guide and develop skills base of ABM’s and BM’s where appropriate.
Minimum Requirements
Bachelor degree
7 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management.
Proven track record of delivering business results.
Apply via :
kimberlyclark.wd1.myworkdayjobs.com
