Basic qualifications:
A good first degree as well as between 5-8 years FMCG brand management experience
Sound strategic marketing skills required as well as good general business and financial acumen
Strong inter-personal skills to facilitate growth on the portfolio and be able to manage and mentor sub-ordinates
Understanding of general business and marketing conditions within Nigeria to successfully co-ordinate and facilitate strategies within these constraints
Insight into and understanding of consumer attitudes, behaviour and motivations
Technical knowledge of the advertising, media and marketing research disciplines
Sound financial, strategic planning and project management skills required.
Preferred qualifications:
A good first degree as well as between 5-8 years FMCG brand management experience
Sound strategic marketing skills required as well as good general business and financial acumen
Strong inter-personal skills to facilitate growth on the portfolio and be able to manage and mentor sub-ordinates
Understanding of general business and marketing conditions within Nigeria to successfully co-ordinate and facilitate strategies within these constraints
Insight into and understanding of consumer attitudes, behaviour and motivations
Technical knowledge of the advertising, media and marketing research disciplines
Sound financial, strategic planning and project management skills required.
Details:
Key job responsibilities include to:
Undertake the day-to-day and long term strategic marketing of Lucozade brands in order to achieve growth-, profit- and marketing objectives
Manage cross-functional project activities required to achieve specific marketing objectives. This includes interaction with Sales, Production, Regulatory and other departments
Interact with aligned advertising and promotional agencies as well as, Category, and other GSK business units
Develop short and long term marketing plans
Manage the marketing mix by initiating and co-ordinating the processes of advertising development, promotions, packaging development and other marketing activities laid out in the brand plan
Exercise control over the marketing process by:
Initiating and controlling a detailed monthly expenditure budget drawn up to meet agreed fiscal plans.
Monitoring and controlling current and future performance criteria such as sales units, sales value, marketing expenditure and profit from sales.
Developing an accurate monthly forecast for each SKU within the parameters of the GSK processes.
Progress new product development by:
Collaborating with Category Teams, Production, and other external and internal stakeholders in order to identify potential new product opportunities.
Managing and co-ordinating cross-functional activities required to meet all set project milestones to launch product.
Monitor sales performance and collaborate with Sales Management in developing category and brand plans that will ensure brand performance in line with agreed budgets.
Liaise with aligned advertising and promotional agencies by:
Providing detailed written briefs & reverts for all activities undertaken.
Co-ordinating the day-to-day activities required to effectively execute agreed advertising or promotional activity.
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