JOB PURPOSE
Ensure a holistic understanding of High Value customers and the Mass Market to come up with new growth levers;
Collaborate with Segment team to drive continuous new offers and develop segment-specific loyalty platform;
End to End Business lead for developing and growing organization’s B2C portfolio;
Develop the communication strategy and tactics to ensure relevant, distinctive and compelling message delivery to the HV and Mass segment.
Lead the creative development, planning and execution of all Brand and Communication initiatives for
B2C within the framework of an agreed strategy, meeting operational targets for TOMA,
Revenue, profitability and increased brand equity.
To achieve business goals and brand salience by championing all ATL and BTL campaigns in line with the
overall brand strategy
To plan and lead the go-to-market activities for product and service launches in collaboration with segment product managers.
To be an active Brand Champion that drives the brand promise, brand vision and brand essence, ensuring clarity within the organization and inspiring everyone to live the brand in their areas of functional expertise.
To participate directly in the marketing and strategic planning programs and communications
To ensure Budget optimization in accordance with the Annual Operating Plan
To build and maintain superior relationships with Agency Partners and regulatory Agencies
RESPONSIBILITIES
1. Brand Management to improve TOMA, MOUB, ITR, ITP and Bonding scores for the organizations brand in the Youth Segment.
Full ownership of the annual brand planning and budgeting process for activities targeted at the HV and Mass Market segments.
Articulate strategy for B2C segment.
Define communication platforms and review creative materials for all media channels.
Provide strategic brand support and make recommendations on brand building initiatives per region in order to drive brand performance for segment-specific products and services.
Lead development of operational details of approved annual brand plans.
Custodian of the Brand Design Guidelines to ensure all agency partners, suppliers, regional sales teams and internal audiences follow the guidelines and ensure consistency across channels, markets, zones and regions.
Achieving cross-functional co-operation in all brand related activities creating a smooth flow of brand information
Company-wide, thereby ensuring satisfaction scoring by internal and external customers.
Ensure that brand presentation in all channels and in all regions are consistent.
Collaborate with Sales and regional teams to develop and deploy effective trade communication materials
2. Campaign Development and Execution
Constantly review the conventional media and digital media consumption habits of subscribers to ensure that campaigns are developed and deployed in line with consumer orientation.
Efficient management of the brief-to-break process with the agency.
Ownership and management of Brand creative materials. development process using approved agencies and third party suppliers.
Actively manage the Guard Book (hard copy and electronic format) to keep record of own and competitor advertising.
Collation and proper dissemination of needed campaign product information (both internal and external) to achieve seamless synergy in all Brand related matters.
Provide guidance to the traditional media manager and digital marketing manager on the required media support & mix per campaign to optimize campaign performance in line with outlined objectives
Provide support to the Trade Marketing function through timely provision of required branding collateral and make recommendation on POS elements to drive performance in the trade channel.
3. Brand Performance & Campaign evaluation
Track, report and analyze brand performance on a monthly and quarterly basis; identify gaps and make recommendations as required.
Prepare campaign pre & post evaluation briefs and partner with the research team as required to ensure identified targets are met for every campaign.
4. Optimization of the Brand and Communications Budget
Manage the SCM process end to end to ensure quality standards are met within reasonable cost production boundaries in an efficient process which does not compromise stipulated timelines
Finance and SCM information management, e.g. OAFs and POs
Budget control and management and tracking to ensure budget optimization and no overspend.
Reporting and collation of all departmental accruals for the month to ensure timely delivery to finance.
Conduct regular financial reconciliation with the Agency to ensure timely payments (agency fees and other ancillary commitments).
5. Agency Management
Directly manage the advertising agencies and ensure superlative output and turnaround time on all projects.
Ensure regulatory compliance on All advertising materials and keep the organization on the good side of the related regulatory bodies
Conduct Quarterly agency evaluations and prepare required documentation for cascade to all stakeholders
Educational Qualifications & Functional / Technical Skills
A recognized university degree
Digital Marketing savvy
Naturally creative. Very inventive.
Brand Management & Media experience (No less than 8 years)
Project Management qualification will be an advantage
Understanding of the rudiments of brand management and execution
Use of media, brand activation
Good interpersonal and relationship building skills
MBA would be an advantage.
Key Contacts
HV & Mass Market Segment, VAS and Data Product Managers
HV & Mass Market Segment Go-To-Market Leads.
Relevant Experience
Project Management skills.
Able to analyze market/consumer data and develop action plans there from.
Good creative judgment skills.
Strong in writing Project Documents/Briefs
Ability to work well in teams.
Ability to influence decision among Vertical Leads.
Achieving Business Success and relationship management.
Delighting the customers
Proactive and displaying Entrepreneurial Spirit.
Ability to work under pressure
Other requirements (Behavioral etc.)
Extroverted.
Result oriented.
Love for traveling anywhere within and outside Nigeria in the course of carrying out the job function.
Interested and suitably qualified candidates should click here to apply online.
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