Job Description Konga is seeking to our Marketing Research Analyst position with a career-minded, detail-oriented, individual, with strong analytical skills and a commitment to teamwork. This position reports to Konga’s Head of Marketing and has responsibility for assisting with the many facets of the marketing performance management including monitoring and forecasting traffic/ sales, collecting data on consumers, competitors and marketplace, and converting data into usable reports/ initiatives and presentation pieces for senior management.In marketing, the demarcation lines between colleagues are limited; each person is expected to support each other.Reporting Line Head Of marketingDuties & Responsibilities • Provide ROI analysis of all marketing campaigns and sales activities• Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability• Build a marketing dashboard that visualizes key performance indicators• Conduct regular customer cohort analysis and develop and manage initiatives to drive customer retention and reactivation.• Conduct market research to: analyze competitors; determine brand perceptions; evaluate market penetration; understand customer needs• Develop focus groups and surveys to capture market research data as well as periodic customer satisfaction surveys and compile results report• Complete competitive analysis to maintain our competitive advantage• Manage market segmentation, targeting, and positioning exercises as needed• Integrate Marketing research data with our CRM system to create new leads• Monitor and track competitive advertisements, PR, and website messagingQualifications & Experience • Basic understanding of online marketing• Excellent analytical skills and demonstrable experience• Excellent presentation and communication skills• Keen eye for attention to detail• High level of computer proficiency and demonstrable working knowledge of Microsoft Office suite and Google Advertising Solutions• Creative, innovative and willing to contribute ideas and professional opinion• Strong sense of initiative and a “can do” attitude• Ability to work independently and as part of a team
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