Role Summary: Overall Sales Management through leading the development and the execution of the business plan. To achieve volume and market share objectives as per the business plan of the Farm.KEY RESPONSIBILTIES AND SKILLS
Develop comprehensive and fully integrated annual business and marketing plans, including targets and metrics.
Develop marketing strategies and serve as primary strategy advisor to the business units.
Forster communication between individuals and the Farm.
Work with appropriate team members to create and execute winning strategies for all key segments. Ensure teams have identified the appropriate benefits and differentiators.
Manage the overall sales budget, approve the plans and allocate resources to program that reflect the farm’s vision and strategic position.
Conduct strategic research in support of the farm’s designated market sectors and explore new growth market. Develop and implement strategies to expand existing market penetration and enter new markets.
Develop new value driven strategies for approaching and cultivating potentials clients.
Monitor and control firm wide marketing activities, expenses, results and other metrics each period.
Supervise the marketing support and business development staff.
Ensure all materials are appropriately focused on client benefits and differentiators, while consistent with the farm’s promotional identity
Qualification, Experience and Others
Minimum of Bsc. /HND/Marketing, Sales……
7+ years of marketing management experience with three years in a serious role.
Experience in Corporate Sales of Agricultural Produce will be added advantage
Must be able to meet set target and write sales reports.
Good communication and written skill would be required
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