Role Overview
We are seeking a strategic and innovative Retention Marketing Manager to lead customer retention initiatives and drive brand loyalty for our luxury fashion e-commerce business. This role will focus on developing and implementing data-driven retention strategies to maximize customer lifetime value, enhance engagement, and strengthen our connection with high-value clients.
Key Responsibilities:
Retention Strategy Development:
Create and execute retention marketing strategies to increase customer loyalty and reduce churn.
Segment customers effectively and personalize retention campaigns to address distinct customer needs and preferences.
Loyalty & Personalization
Enhance the loyalty program, creating tiered benefits and exclusive perks to reward repeat customers.
Develop and execute strategies for personalized recommendations, styling tips, and curated content based on customer preferences.
Email, SMS, and Loyalty Programs:
Oversee the creation and optimization of email and SMS marketing campaigns, ensuring high engagement and ROI.
Lead the development and management of loyalty programs to encourage repeat purchases.
Design and execute VIP customer programs to build long-term relationships with high-value clients.
Analytics and Reporting:
Analyze customer data and campaign performance to measure success and identify areas for improvement.
Collaborate with the data team to develop retention-focused KPIs and dashboards.
Present actionable insights and recommendations to stakeholders.
Cross-Functional Collaboration:
Work closely with the e-commerce, product, and creative teams to align retention efforts with overall brand strategy.
Collaborate with customer service to identify pain points and enhance the customer experience.
Lifecycle Marketing:
Develop lifecycle marketing strategies, including onboarding, engagement, and reactivation campaigns.
Test and refine automated workflows to maximize efficiency and impact.
Brand Voice and Aesthetics:
Ensure all retention marketing materials align with the luxury brand’s tone, voice, and aesthetic standards.
Customer Insights and Analytics
Analyze customer purchase history, engagement trends, and demographics to derive actionable insights.
Monitor CRM KPIs such as retention rate, average order value (AOV), and frequency of purchase.
Prepare and present reports on campaign performance, customer behavior, and ROI to key stakeholders.
Qualifications & Experience
Demonstrated ability to drive retention and customer engagement in a retail environment.
Expertise in CRM platforms such as Salesforce, HubSpot, or similar, with a strong grasp of automation.
Familiarity with e-commerce platforms like Shopify, Magento, or custom solutions is preferred
Hands-on experience with CRM platforms such as Salesforce, HubSpot, Klaviyo, or similar.
Proven track record of driving customer retention and revenue growth through CRM strategies.
Skills
Bachelor’s degree in marketing, business, or a related field; advanced degree preferred.
7+ years of experience in retention or lifecycle marketing, ideally in the luxury or fashion e-commerce space.
Expertise in email marketing platforms (e.g., Salesforce Marketing Cloud) and CRM tools.
Strong analytical skills with proficiency in tools like Google Analytics, Tableau, or similar.
Experience with customer segmentation and personalization strategies.
Understanding of luxury customer behavior and expectations.
Excellent communication and project management skills.
Creative mindset with a strong eye for luxury branding and design.
Knowledge of email marketing best practices, deliverability, and compliance.
Familiarity with digital marketing channels and strategies, including social media, paid media, and SEO.
Please send your CV to careers@ashcorpgroup.com marked “Retention Marketing Manager “ in the subject line.
Apply via :
careers@ashcorpgroup.com
