Not specified
Job Profile
Plan and implement marketing activities of pharmaceuticals in Nigeria in order to maximize company profits and markets share while ensuring customer satisfaction.
Responsibilities
Direct, coordinate and continuously review marketing activities for pharmaceuticals in Nigeria. • Marketing activities are effective and the business grows.
Manage the import of pharmaceutical products to Nigeria , liaising with Operations and Production to ensure effective planning and delivery of products.
Orders are delivered on time and payments collected within acceptable time frame such that all export business are profitable.
Identify, select and manage external advertising / media agencies and ensure cost effective programmes / adverts / POS and promotional materials are created.
Cost effective advertising that creates consumer / buyer demand.
Initiate and conduct market research studies, competitor activities, analyze findings and generate action plans for approval and progress.
Studies are relevant, timely and provide accurate information for appropriate action.
Manage packaging development and product presentation / artwork for maximum impact and customer satisfaction. Ensure dual language (English/French) on all products. Liaise with Francophone marketing department.
Cost effective, good quality finished product presentations that are attractive and marketable in both Anglophone and francophone Africa.
Manage and coordinate the New Product Development programme and Brand Maintenance with emphasis on OTC and Ethical products that add value to the business. Create and control launch plan activities.
Appropriate new products are developed to agreed timescales and deliver profitable business. Effective product launches. Brands are maintained and kept profitable.
Direct the hiring, training and development of marketing staff and actively manage their work schedules.
Highly trained and motivated marketing staff.
Manage and control departmental expenditure within agreed budgets.
Expenditure managed within budget.
Maintain and develop existing and new customers through appropriate propositions and marketing strategies to ensure business growth throughout the local market and in Anglophone Africa.
New business opportunities are identified and developed.
Develop and maintain standard operating procedures (SOP’s) for marketing activities.
SOP’s are in place, accurate and relevant and used effectively.
Liaise with Sales department to effectively promote products in key areas and with key distributors / hospitals / institutions / doctors and chemical sellers, using presentations and other business development techniques.
Promotional activities are effective and business volumes increase.
Provide regular reports on marketing activities and new business development with action plans and recommendations.
Reports are timely, accurate and action orientated.
Performance Measures / Success criteria
Marketing activities are effective and the business grows.
Manage the import of pharmaceutical products to Nigeria , liaising with Operations and Production to ensure effective planning and delivery of products.
Orders are delivered on time and payments collected within acceptable time frame such that all export business are profitable.
Identify, select and manage external advertising / media agencies and ensure cost effective programmes / adverts / POS and promotional materials are created.
Cost effective advertising that creates consumer / buyer demand.
Initiate and conduct market research studies, competitor activities, analyze findings and generate action plans for approval and progress.
Studies are relevant, timely and provide accurate information for appropriate action.
Manage packaging development and product presentation / artwork for maximum impact and customer satisfaction. Ensure dual language (English/French) on all products. Liaise with Francophone marketing department.
Cost effective, good quality finished product presentations that are attractive and marketable in both Anglophone and francophone Africa.
Manage and coordinate the New Product Development programme and Brand Maintenance with emphasis on OTC and Ethical products that add value to the business. Create and control launch plan activities.
Appropriate new products are developed to agreed timescales and deliver profitable business. Effective product launches. Brands are maintained and kept profitable.
Direct the hiring, training and development of marketing staff and actively manage their work schedules.
Highly trained and motivated marketing staff.
Manage and control departmental expenditure within agreed budgets.
Expenditure managed within budget.
Maintain and develop existing and new customers through appropriate propositions and marketing strategies to ensure business growth throughout the local market and in Anglophone Africa.
New business opportunities are identified and developed.
Develop and maintain standard operating procedures (SOP’s) for marketing activities.
SOP’s are in place, accurate and relevant and used effectively.
Liaise with Sales department to effectively promote products in key areas and with key distributors / hospitals / institutions / doctors and chemical sellers, using presentations and other business development techniques.
Promotional activities are effective and business volumes increase.
Reports are timely, accurate and action orientated.
Requirements
Minimum of Degree level in pharmacy / life sciences, plus minimum 5 years cognate experience.
Post graduate qualifications in Sales / Marketing a distinct advantage. MBA preferred. Knowledge, Skills and Experience:
Good interpersonal skills and natural leader
Seasoned professional in sales and marketing of pharmaceuticals. Good product knowledge.
Active listener and maintains self control at all times
Highly numerate and analytical thinker
Entrepreneurial spirit and goal orientated
Excellent selling skills, presentation techniques
Computer literacy
Team leader and builder
Competencies Required
Integrity
Commitment to the Organization
Leadership
Coaching & Developing
Managing Accountability
Teamwork & Cooperation
Customer Focus
Performance Excellence
Taking the Initiative
Analytical Thinking
Communications:
Internal: Staff and other interdepartmental functions
External: Customers, agencies, prospects, public relations, hospitals, doctors, chemical sellers, associations
Key Risk areas:
Lack of supervision skills
Lack of professional training
Insufficient latitude within the organisation for individual advancement
Apply via :
https://www.myjobmag.com/job/103782/regional-sales-manager-erecruiter-nigeria