Position Description
Job purpose 1) To play a leading role in the design and execution of the relevant personal banking segment strategy in order to achieve business objectives i.e. targeted growth for the segment and for Stanbic IBTC bank2) Ensure appropriate relationship management for the various client segments in Personal Banking to maximize the Banks’ share of clients’ wallet.Key responsibilitiesSegment Insight: •Develop and maintain an excellent understanding of the personal market: market size, growth, market shares, potential, customer profiles as well as requirements to develop and grow the segment profitably to achieve targeted growthSegmentation development and execution: •Assist in the development of product and channel offerings relevant to the Personal Markets•Responsible for executing the relevant Personal Markets value proposition through a well-designed roll-out plan accompanied by the right solutions to increase adoption amongst branch staff•Introduce and ensure effective and cost efficient customer communicationsSegment Management: •Provide branch support to achieve Personal Banking business goals in terms of sales and service•Ensure customer migrations and re-alignment of portfolios to ensure, on an ongoing basis, the consistent application of the Personal Banking value proposition in-country•Drive the attainment of Personal banking Sales target in terms of volume and value growth whilst also ensuring continuous and sustained growth of contribution and profitabilitySuccess indicators•Consistent but appropriate Personal Banking CVP across regions•An increment in market share (vis-à-vis country ambitions)•Aggressive increase in cross-sell ratios (vis-à-vis country ambitions)•Highest ranking in any target customer survey in terms of quality of service and value add
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