Job Summary
In the role of Regional Marketing Specialist, you will take charge of growing Moniepoint in your region, driving the adoption of Moniepoint products and services and building preference and top of mind to achieve market leadership.
We are looking for a professional with a deep local knowledge for consumer behaviour and consumer preferences, who understands the local cultural nuances and can communicate to customers of all incomes and education levels, in urban and rural areas, in a way that resonates with them.
Roles & Responsibilities
Execute Moniepoint local marketing plan, adapting the national playbook to local needs.
Lead local marketing activation and manage/optimize content to deliver on the agreed growth goals.
Organize or manage Moniepoint activations during local events such as fairs, markets, concerts, cultural events
Work together with cross-functional teams, such as CRM, Performance Marketing, Data Analysts, Consumer Research and Brand/Creative to run and assess your investments.
Actively collaborate with the sales team and support them tactically to acquire customers from direct sales
Manage the local marketing budget
Build weekly and monthly reports to inform on business performance, providing the appropriate visibility to the Marketing Director and other senior management
Requirements
3-5 years of experience working in consumer sales or consumer marketing
Business oriented with a strong entrepreneurship spirit
A passion for measuring, evidence driven and return on investment obsessed
Strong analytical skills, ability to draw conclusions connecting multiple sources of quantitative and qualitative information, and capacity to understand and work with complex marketing levers you have never worked before.
Experience with ATL media is a plus
Outstanding verbal communication and stakeholder management skills.
Team management and people development skills.
An empathetic, inclusive and curious attitude
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