Job Description
We are an IT company in search of an experienced Marketing Officer for a solution that services the transporting industry.
He/she is to plan and execute marketing activities and campaigns; from brand awareness to product promotion and sales.
The goal is to reach out to the market and cultivate the customer’s interest in our products and services; then translate this to observable growth in sales ensuring that the marketing efforts of the company add the highest value to its business.
Responsibilities
Identifying and accessing potential customers.
Brainstorming and developing ideas for creative advertising and marketing campaigns for products or services on a variety of media (social, print etc.)
Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
See all ventures through to completion and evaluate their success using various metrics
Prepare content for the publication of marketing material and oversee distribution
Conduct market research to identify opportunities for promotion and growth
Provide market feedback and monitoring market trends to ensure consistency in customer satisfaction
Collaborate with Business Development in preparing budgets and monitoring expenses
Organizing and attending marketing activities or events to raise brand awareness
Engage in sales related and marketing administrative projects that include running marketing and sales reports, conducting marketing research and other related assignments
Collaborate with Business Development and other professionals to execute plans on brand awareness and marketing
Requirements
Proven experience as marketing officer or similar role with 3-5 years marketing experience
Solid knowledge of marketing techniques and principles
Good understanding of market research techniques, statistical and data analysis methods
He or she must have great enthusiasm for all things marketing and great knowledge of relevant techniques and principles.
Excellent knowledge of marketing software (e.g. CRM) is an added advantage
Thorough understanding of social media and web analytics
Excellent organizational and multi-tasking skills
Outstanding communication and interpersonal abilities
Creativity and commercial awareness
A team player with a customer-oriented approach
B.Sc/BA in Marketing, Business administration or relevant field will be an advantage.
Applicants should send their resume and a cover letter to: simi.alabi@b-techlimited.com
Apply via :
simi.alabi@b-techlimited.com
