To devise and implement comprehensive digital marketing strategies aimed at elevating brand recognition, improving property exposure, attracting high-quality leads, and bolstering property sales and leasing initiatives.
Oversee and execute a comprehensive range of duties to ensure optimal operational efficiency, including managing daily workflows, coordinating team activities, and maintaining high standards of productivity. Collaborate with cross-functional departments to align objectives and streamline processes, fostering a cohesive and results-driven work environment. Develop, implement, and monitor strategic initiatives to enhance performance, drive continuous improvement, and support organizational growth. Conduct regular assessments and evaluations to identify areas for enhancement, implementing corrective actions as necessary to uphold excellence. Serve as a primary liaison for internal and external stakeholders, facilitating clear communication and resolving issues to maintain strong professional relationships.
Develop, execute, and oversee digital marketing initiatives spanning multiple platforms such as Google Ads, social media, email campaigns, and display advertising.
Develop and implement strategic SEO, SEM, and PPC initiatives to enhance website visibility and attract high-quality leads.
Enhance the company’s website, landing pages, and digital assets to deliver a superior user experience while maximizing conversion rates.
Develop, oversee, and distribute compelling content across various social media platforms and digital channels to maximize audience engagement and reach.
Utilize tools like Google Analytics, Google Search Console, and other marketing platforms to track, evaluate, and document campaign performance metrics.
Drive digital marketing strategies to cultivate and expand the lead pipeline while collaborating closely with the sales team to meet and exceed conversion goals.
Work closely with graphic designers, content creators, and sales teams to craft engaging and impactful marketing campaigns.
Oversee the company’s digital presence to uphold a positive online reputation while maintaining unified brand messaging across all online channels.
Perform comprehensive market research and in-depth competitor analysis to uncover strategic opportunities and enhance campaign effectiveness.
To remain current with evolving digital marketing trends, technologies, and industry best practices, continuous learning and adaptation are essential.
We seek candidates possessing a minimum of three years of relevant professional experience, with a preference for those holding a degree in a related field. Proficiency in industry-standard software and tools is essential, along with strong analytical and problem-solving abilities. Excellent communication skills, both written and verbal, are required to collaborate effectively within cross-functional teams. Candidates must demonstrate a track record of delivering high-quality results under tight deadlines. Familiarity with compliance standards and regulatory requirements is highly advantageous. Prior experience in a leadership or mentorship role is a plus.
Bachelor’s degree in Marketing, Communications, Mass Communication, Business Administration, or a related field.
Minimum of 2 years’ proven experience in digital marketing.
Possesses a robust understanding of Google Ads, Meta Ads Manager, SEO, SEM, email marketing strategies, and analytics platforms.
Strong expertise in utilizing Google Analytics, Google Search Console, and a range of other digital marketing tools is essential.
Proficiency in crafting engaging content, overseeing social media platforms, and executing lead generation initiatives.
Demonstrates exceptional analytical acumen, strong communication abilities, and adept problem-solving capabilities.
Demonstrates meticulous attention to detail while efficiently overseeing and prioritizing multiple concurrent projects.
Results-driven creative problem solver who thrives in dynamic environments, consistently delivering innovative solutions to achieve measurable outcomes.
Added Advantage
A background in digital marketing specifically within the real estate, property development, construction, or property management sector would provide a significant advantage for this role.
Highly desirable candidates will have a proven track record in sourcing and cultivating leads for property sales, leasing, or real estate investment ventures.
Qualifications
BA/BSc/HND
Experience Required
2 years
