About The Role Role
The Lead, Product Growth will be responsible for driving the growth and success of payment products by developing strategies that enhance user acquisition, retention, and overall product engagement. This role requires a blend of analytical skills, strategic thinking, and collaboration across various teams to ensure that payment solutions meet market demands and align with business objectives. Typically, you ensure that the product not only attracts users but also grows efficiently as the company scales.
Key Responsibilities
Formulate and implement comprehensive growth strategies that align with the company’s vision and objectives. This includes identifying market trends and opportunities for product enhancement.
Conduct in-depth market analysis to understand customer needs, competitive landscape, and emerging trends in the fintech payments sector.
Utilize data analytics to monitor product performance metrics such as user acquisition, retention rates, and engagement levels. Make data-driven decisions to optimize product offerings.
Work closely with engineering, marketing, sales, and customer support teams to ensure cohesive execution of growth initiatives.
Facilitate communication between teams to align goals and share insights.
Collaborate with UX/UI designers to enhance the user experience of payment products.
Gather user feedback through testing and surveys to refine features and improve satisfaction
Regularly review performance data to identify areas for improvement and adjust strategies accordingly.
Setting and ensuring the company achieves specific KPIs in product-related metrics, such as activation, acquisition, conversion, retention, referrals, and revenue
Qualifications
2–7 years of experience in product management or growth roles, preferably within the fintech or SaaS industry.
Proven track record of driving user acquisition, retention, and engagement through data-driven strategies.
Familiarity with payment processing technologies is a plus.
degree in business, finance, technology, or a related field is typically required.
Advanced degrees or certifications in product management or fintech are advantageous.
Strong analytical abilities with proficiency in data analysis tools.
Ability to interpret complex data sets and derive actionable insights.
Excellent verbal and written communication skills are necessary for effective collaboration with diverse teams and stakeholders.
Understanding of software development processes and experience with product management tools (e.g., JIRA, Confluence) is beneficial.
Expert knowledge of various testing methodologies (A/B testing, multivariate testing, incrementality testing, usability testing)
Additional Skills
Product management
Analytics
Marketing
Data Science
Design
Customer Success
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