The successful candidate will be expected to plan and implement consumer promotions/events according to brand plan. He/ She will also be expected to lead the market development of area/customer of responsibility (volume, growth, revenue, market share, etc.) & achieves KBIs.
IS THIS YOU?
BA / B. SC or HND in relevant discipline
Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
Commercial & customer marketing experience (Spirits/AFBs)
Desired candidate must be an excellent communicator and interested in delivering and improving service standards to our esteem customers.
Proven experience in On-Trade Activation
Selling & Negotiation Skills
Strong analysis & Synthesis skills
Presentation Skills & Interpersonal Skills
Financial Acumen
YOUR KEY RESPONSIBILITIES
Sets daily outlet visit plan based on routing.
Executes Sales Drivers Activities (Distribution, Visibility, Promotion, Quality, Persuasion)
Runs the commercial surveys, analyzes market demand and potential
Evaluates Sales performance and sets daily targets with On-trade Manager
Plans and implements consumer promotions/events according to brand plan
Sets standards of customer relationships according to priorities & agreed plans and ensures that these are adhered across all agreements and customer interactions.
Leads the market development of area/customer of responsibility (volume, growth, revenue, market share, etc.) & achieves KBIs
Manages the budget within agreed guidelines and ensures responsible allocation of DME
Ensures implementation of own IDP
Contributes to the development of the total team by sharing knowledge to peers and upwards.
Drives implementation of promotional calendar in own area
Effective selling and negotiation with customers (new products, distribution, etc. )
Participation to team activities for the achievement of the team’s results (critical KBIs)
Builds and continuously upgrades customer relationships to drive the Business forward
Ensures that relationships are developed with peers across cooperating departments and upwards that lead to alignment of plans and enable delivery of sales results.
Continuously improves processes and exploits growth opportunities in the market that will bring better results at lower cost
Ensures achievement of new launches targets in own area and contributes to total team result.
100% debts collection from outlets on a month.
100% daily collage of outlet for the year- Aligned with the Line manager.
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