Job description
The Online Marketing Manager is responsible for driving new subscriber acquisition for iROKOtv.com and will also be in charge of winning over new long-term customers through strategic, highly effective online marketing campaigns with a focus on email and communication, including blogs and communities.
Responsibilities & Duties
Help develop our strategy for online marketing and activations, including the selection of channels, type of campaigns, promotions, creative and style choices
Design, set-up and implement email marketing campaigns that will attract new users, keep current subscribers engaged and entice former subscribers to return
Measure, report on and optimize campaign effectiveness, return on marketing spend and campaign ROI ensuring overall Cost Per Acquisition is profitable
Identify and cultivate partnerships with relevant partners across relevant complimentary products / services
Communicate strategies and results to senior management consistently and regularly
You are willing to go the extra mile to ensure we deliver the best user experience and monetization
Desired Skills and Experience
A good University degree
3-5 years of experience in data-driven marketing & customer acquisition for an online-related service or product
A/B testing, optimization and reporting
Experience in e-commerce or similar conversion driven customer acquisition via email
Experience building a customer base for a new product from scratch
Experience with blogging and creating communities online
go to method of application »
Interested and suitably qualified candidates should clickon preferred job titles to apply online.
Apply via :
