Job description
The jobholder is a member of the Marketing team, reporting directly to the Head of Marketing and is responsible for the development and implementation of the Brand Strategy including operational execution and guidelines covering packaging, product, consumer engagement and pricing in line with brand objectives.
The Marketing Operations Manager has as responsibilities to:
Provide strategic direction for on the Brand portfolio, management of packaging and product initiatives and all elements relating to the brands Consumer Engagement platform in accordance with the budget, timing and overall Company objectives.
Manage the development and completion of plans (Strategic and Operational Brand Plan, Annual Performance Review, Budget Plan, Research plans, Cycle Plans, and Activity Plans) for the brands.
Provide recommendations to Area/ Regional teams based on the research findings to optimize brand performance in line with company marketing objectives.
Effective utilisation of agency to deliver brand initiatives in line with brand strategies and objectives.
Ensure delivery against talent strategy and action plans for area of responsibility to ensure a sustainable local talent pipeline in Marketing.
Develop and deliver the consumer and customer segment strategies and facilitate the formulation of the marketing strategy in Algeria by integrating the strategic and operational brand and trade planning.
Requirements
Minimum Bachelor degree in Marketing/ business or Management
Ideally, not less than six years’ experience in tobacco or a similar FMCG category in Brand Marketing
Trade Marketing experience will be an advantage
Functional Knowledge & Skills inTrade marketing/Customer engagement/ Account management /Trade programme development will be an added advantage
Managerial & Interpersonal Skills Developing and maintaining relationships with clients, external suppliers and commercial partners
Effective communication and presentation
English & french is mandatory
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