Job description
To generate consumer demand and salience for all brand categories
To design and execute trade promotions including one off promotional campaigns
To develop and calenderise an activity schedule of trade promotions for specific Channels.
Support the implementation of marketing programs to ensure that marketing targets are met.
To determine marketing campaign and media-mix in consonance with Brand Strategy and Objectives
To launch new variants/new packets/new packaging as planned
Understand consumer habits and motivations and insights as related to products
Develop a strong product innovation pipeline
Develop and implement best product strategies and set product targets
Desired Skills and Experience
Must have a degree or equivalent professional marketing qualification
Minimum 3 years’ marketing experience in reputed leading FMCG company
Passion for understanding and building products.
Ability to inspire others in the value of the products.
Thought leader who actively seeks opportunities to further their impact within the business
Interested and suitably qualified candidates should click here to apply online.
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