Job Summary
To contribute to the profitability of the business by sustaining and growing the Sales & Marketing Business by ensuring operational excellence, revenue growth and cost-leadership.
To identify, build and maintain strategic relationships that will ensure the continued growth and profitability of the Sales & Marketing business and contribute to strengthening the organisation’s brand.
Roles & Responsibilities
Defines marketing objectives for the sales and marketing team, sets performance targets and monitors achievements against set targets
Ensures consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel
Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings
Advice management on marketing matters (new products/service, potential opportunities, implications of industry and market developments/trends)
Prepares and manages the budget for the organisation’s marketing and sales and drives its delivery
Engages with Executive Management to determine product pricing and/or discount schemes and ensures that this is effectively communicated to customers
Directs the selling activities within the organisation’s sales business, including resource deployment and customer interactions
Leads business development activities and manages existing relationships to grow the sales portfolio
Puts in place measures to effectively track and address customer feedback and complaints
Analyses performance reports and reports trends in profitability and pricing
Reviews sales and marketing reports and reports to Executive Management on performance
Requirements
Minimum of 8 years’ relevant experience in the Sales or Marketing department of a similar organisation with at least three in a management role
Minimum of Bachelor’s Degree/HND in a Social science, Accounting, Finance or Engineering or related discipline
Desirable:
MBA or related Master’s degree is an advantage
Skills and Competencies:
Operations management
Sales & Marketing
Relationship Management
Stakeholder management
Industry and business knowledge
Entrepreneurial orientation
Customer relationship management
Industry and business knowledge
Marketing Strategy development/implementation
Negotiation and persuasion
Communication (verbal and written)
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