Job Purpose
Develop and drive the implementation of the overall brands strategy in the CBU by creating and applying marketing initiatives to deliver the right balance of organic growth, brand expansion and diversification, supported by the appropriate resources and information networks to deliver agreed profitability
Key Accountabilities
Oversee the development of brands activation plans for the implementation of brands strategy to support the overall marketing strategy
Deliver overall budgeted targets for Volume and NNS by growing and sustaining brands performance and profitability
Monitor, control and report business performance through total brands health indicators (NNS, Volume) and key consumer KPIs (market share, awareness, trial, attribute rating etc.)
Explore and exploit new opportunities for the category/brand portfolio. Initiate NPD process driven by clear insights/opportunities and objectives.
Ensure delivery of NPD managed and delivered according to targets.
Identify local category/brand consumer insights and deliver agreed marketing research plans
Ensure pricing policies are relevant to the local competitive arena
Oversee execution of brands M&C plan within guidelines & budget, creating and modifying as necessary to meet objectives
Oversee Product Life Cycle management of all brands including demand forecasting and minimizing residuals for the end-market
Support Channel team in development of appropriate Trade Marketing Plans
Proactively identify sources and resource needs to support brands growth
Proactively feed into and follow up on actions from the Business Planning process
Responsible for identifying Marketing team’s training needs and implementing the same.
Qualifications Experience
Bachelor Degree
Over 5 years demonstrated experience in Brand Management
Professional Qualification in Marketing is essential
Post graduate degree is desirable
IT savvy including the use of MS Office Suite of Applications
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Interested and qualified candidates should forward their CV’s to: faso@bestsearchrecruitment.com
Apply via :
faso@bestsearchrecruitment.com
