Job Reference: 1292 Location: Lagos Industry: FMCG Function: Commercial & Communication Job Description
Develop best in class and cost effective marketing strategies, in liaison HQ and with partner agency.
Deliver the same through excellent execution with the available resources, within the specified budgets and timelines, with a view to attain the volume, market share and brand KPI objectives.
Job Responsibilities Marketing:
Prepare the Annual Operating Plans for the Marketing Function and obtain the business stakeholders approval.
Plan and execute the Marketing Operations under strict Budgetary Controls and drive world class execution.
Drive innovation agenda based on changing consumer trends.
Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions.
Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action.
Lead and develop marketing team to inspire excellent performance.
Set clear targets and objectives and appraise periodically.
Ensure high performers are rewarded & motivated.
Prepare Performance Appraisal reports first line personnel reporting to the Marketing Manager
Advertising & Promotions:
Develop disruptive through the line marketing campaigns that meets brand and business objectives.
Manage and lead all partner agencies and suppliers to ensure excellence in delivery with cost effective pricing
Ensure the company Advertising and Promotion Policy is adhered to.
After corporate approval, implement in the most effective and cost beneficial manner achieving the strategic objectives.
Determine the need, objectives and actions for both consumer and customer (pull and push) promotions and develop programs to achieve the said specific goals.
Develop standards to ensure effective and measurable in store execution…
Digital Marketing:
Develop, shape and implement the brand’s digital marketing strategy.
Lead the digital marketing for the organisation and develop activation plans to deliver against brand objectives.
Define, influence, align and coordinate plans, whilst driving synergy and efficiency against the overall business objectives.
Ensure broader marketing team and marketing agencies consider digital channel needs from the start of the idea development process.
Orchestrate the digital media planning, buying and digital content launches for all brands.
Deliver clear reviews of activity performance vs. plan and define future recommendations to optimise / improve digital performance.
Full project, agency & budget management to deliver calendar on time & in full.
Define common measurement approach including scorecards, tools for ROI & equity measurement and the relevant KPIs and benchmarks.
Market Research:
Liaise with management team and agree on the Annual Research Plan.
Maintain up to date research data for Total Market, Operating Area Markets and Budget Centres, by Total size, Market Share,or other segmentation as practical.
Analyse ‘Distribution’ research indicating company’s growth/loss of Distribution by relevant Areas, Channels or Segments and share the findings with management and the Regional Heads of Sales.
Undertake other Research briefs, i.e. Pricing effects, Perceptions (Brands & Corporate), Advertising, as considered desirable or necessary and recommend actions.
Ensure that research data collected is accurately and speedily communicated to management, and that the costs of obtaining the research is on budget.
Expectations
Twelve (12) years experience in Sales and Marketing, with latter years at executive level of management within multi-national or other major company of substantial size and turnover.
Hands on experience in Operational Marketing will be a distinct advantage.
Remuneration Very attractive expatriate package.
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