Overview
The Marketing Manager – Ethical is responsible for developing and executing strategic marketing plans for prescription-based (ethical) pharmaceutical products. This role involves overseeing the brand strategy, market positioning, marketing communication and promotional activities.
The Marketing Manager collaborates closely with cross-functional teams such as sales, medical affairs, and regulatory to effectively position the products and achieve business objectives. The role requires a strong understanding of the healthcare market, KOL (Key Opinion Leader) engagement, and the ability to drive initiatives that enhance brand credibility among healthcare professionals.
Key Accountabilities / Responsibilities
Strategic Planning:
Identify target markets, develop and implement marketing strategies and plans for DKT’s ethical pharmaceutical products that will help achieve organizational goals.
Conduct market research to identify trends, opportunities, and competitor activities.
Campaign Management:
Design and execute promotional campaigns targeting Customers / Consumers; healthcare professionals (HCPs), including doctors, pharmacists, and other stakeholders.
Plan and organize activities to promote products and enhance brand visibility.
Stakeholder Engagement:
Build and maintain relationships with Key Opinion Leaders (KOLs), Health Care Professionals (HCPs), and industry stakeholders.
Provide HCPs with product information, scientific data, and support materials to enhance their understanding and usage of ethical products.
Regulatory Compliance:
Ensure all marketing activities comply with industry regulations, ethical standards, and company policies.
Collaborate with regulatory and legal teams to obtain necessary approvals for marketing materials and campaigns.
Performance Monitoring:
Analyze the effectiveness of marketing campaigns using key performance indicators (KPIs).
Prepared Prepare reports and provide insights to senior management on marketing performance and opportunities for improvement.
Team Leadership:
Lead and mentor the Marketing Team (Ethical) to achieve set objectives.
Collaborate with cross-functional teams, including sales, product development, medical affairs and Regulatory Unit to drive product success.
Requirements
Bachelor’s Degree in Marketing, or a related field.
Proven experience in Brand Management of Ethical Pharmaceutical products.
Strong understanding of the Healthcare and Pharmaceutical markets and industry.
Excellent communication and interpersonal skills.
Analytical mindset with proficiency in market research and data analysis.
Ability to manage multiple projects and meet deadlines.
Familiarity with regulatory requirements and ethical marketing practices.
Interested and qualified candidates should send their CV to: hr@dktnigeria.org using “Marketing Manager (Ethical) – Lagos” as the subject of the email.
Apply via :
hr@dktnigeria.org
