Job Summary
The Marketing Manager will lead the development and execution of strategic marketing initiatives that enhance brand visibility, customer loyalty, and revenue growth. The ideal candidate will have a deep understanding of retail marketing, consumer behavior, and digital strategies to drive both online and in-store sales.
Key Responsibilities
Develop and implement brand marketing strategies that align with the company’s growth objectives.
Lead campaign development, from ideation to execution, across digital, traditional, and experiential marketing channels.
Oversee social media strategy, influencer collaborations, and content marketing to enhance brand presence and engagement.
Drive customer acquisition and retention programs, including loyalty initiatives, CRM, and promotional campaigns.
Manage the marketing budget, ensuring cost-effective allocation of resources to maximize ROI.
Conduct market research and competitive analysis to identify trends, insights, and opportunities.
Collaborate with cross-functional teams (sales, operations, and product teams) to align marketing efforts with business goals.
Monitor brand performance metrics, analyzing campaign effectiveness and optimizing strategies accordingly.
Supervise creative development, ensuring all brand communication is consistent and impactful across all touchpoints
WHAT TO HAVE
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
5+ years of experience in marketing, branding, or communications, preferably within retail or fashion.
Proven track record in developing and executing successful brand and marketing campaigns.
Strong understanding of digital marketing, social media, and e-commerce strategies.
Exceptional communication, leadership, and stakeholder management skills.
Data-driven mindset with experience using analytics tools to measure marketing performance.
Ability to manage multiple projects in a fast-paced environment while ensuring brand consistency.
Proficiency in Adobe Creative Suite, Google Analytics, CRM tools, and marketing automation platforms is an advantage.
Benefits
Financial Incentives: Competitive salaries, referral bonuses for new customers and employees.
Work-Life Balance & Flexibility: Generous paid time off, paid parental leave,
Professional Development & Growth: Monthly workshops on the latest fashion trends, quarterly leadership development sessions, opportunities to attend industry conferences, clear career progression plans with defined promotion pathways.
Health & Wellness Benefits: Health insurance coverage, mental health support programs, employee wellness initiatives.
Employee Engagement & Culture: Fun workplace environment with seasonal team events and celebrations, annual company retreats or team-building outings, employee recognition programs with awards for outstanding contributions, opportunities to participate in community and charity events related to children’s welfare.
Exclusive Perks for Parents & Kids: Priority access to limited edition products for employees, bring-your-child-to-work days, discounts on children’s products.
Apply via :
talentsquare.zohorecruit.com
