Job Purpose Purpose of this position is to:
Purpose of this position is to develop product support programs, product positioning and guiding field implementation to achieve budgeted targets and market share in West Africa.
Responsibilities & Deliverables
Develop strategy, marketing plan including developing product positioning, developing innovative key messages and defining the detailed plans for promotional/ advertising and sales activities in the allocated region.
Effective execution of all the marketing activities planned through the field force in co-ordination with the BM
Plan new product launches from estimating the market size, to our volume plans , to final launch plan and then implement the same
Prepare daily, weekly and monthly sales analysis (Product wise and brand wise) and submit the same to senior management as per the timelines.
Research industry trends and competitive intelligence through survey and knowledge building programs to guide positioning decisions and ensuring that the field force is kept up to date.
Support in effective pricing strategies for improving the profitability of each brand portfolio
Design promotional inputs and schemes for the allocated region in coordination with RBH.
Have close liaison with field force to assess the response to promotional materials and ensure that these materials are being used optimally.
Maximize brand performance and profitability for the allocation region.
Deploy effective KOL strategy and monitor implementation.
Build strong partnerships with sales teams, medical delegates, regulatory in Africa and other functions to ensure hassle free implementation of the marketing plans
Qualifications & Experience Qualification:
Graduate – B Pharm. MBA is preferred.
Experience:
10 to 12 years in Pharma with initial exp. in Sales and with minimum 4-6 years of experience in Marketing of OTC products. Experience in handling Derma / Antibiotics/ Gastro products is essential.
Competencies:
Balances multiple priorities/ Ability to think creatively and innovatively/ Analytical skills – Strong in numbers/ Attention to detail/ Commercial acumen
Language Skills:
Fluent in English.
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