Job Summary
To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
To conceptualize promotional strategies in order to build brand image (Personal Care) for IFFCO in Africa
Key Responsibilities
To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
To conceptualize promotional strategies in order to build brand image for IFFCO
Propose Overall Category/Product Portfolio Strategy.
Propose and implement brand portfolio strategy based on category segmentation.
Develop & Deliver Annual Marketing / Category/ Product Group/ Brand Plan in respect of Volumes, Market Share & Margins in Domestic & international markets; as consistent with the annual business plan.
Develop and Maintain Brand & Portfolio profitability in terms of top line achievement & bottom line goals.
Develop & Implement Consumer Relevant Brand Plans involving all aspects of the Marketing Mix, in order to achieve short/long term objectives.
Develop category insights from market research for use in Communication/Brand Development.
Maintain Custody of Consumer Brand Spend.
Drive New Product Development Process.
Optimize Product Cost while retaining/maximizing value being offered to consumer.
Qualifications & Experience
10+ years of related experience in marketing or brand management or sales
Experience in Personal Care organizations is must.
Preferred candidate from Nigeria or working in similar profile in Nigeria
MBA -Marketing
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